The US president Barack Obama has undoubtedly inspired art, street art and fashion

Mixing advertising and politics in general is not considered a great move, as brands prefer to stay neutral and not take sides on political issues. But the Creative Research team at Getty Images have found a lot of examples of companies trying to ride the Obama-wave right now. With “Refresh America” Pepsi uses the inauguration of Obama as the basis for their advertising campaign. Everybody could take part in the open-video-letter to the President at www.refresheverything.com. Ikea joined the Obamavertising with its “Embrace Change ‘09” campaign, setting up an Oval Office replica inside Union Station in Washington, DC and offering an online planning tool to furnish the Oval Office at www.embracechange09.com. While Uno Chicago Grill is offering an Obama Pizzanality Pizza and Krispy Kreme in the UK gives out free Americano coffees to everybody greeting the Barista with the words “Yes we can.”



Brands like Coca-Cola, McDonalds and KFC started their Black History Month campaigns early this year to have them in place for Martin Luther King Day and the inauguration last week. They stress their connection and commitment to the African American community in similar ways. Have a look at the 365 Black campaign at www.365black.com and Pride 360° at www.kfc.com/pride360.




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