Loyiso juices up his new music video with Tropika

Set in a township, Dali Wami is a Xhosa tune, based on a couple falling in love. The video, which starts off with a young Loyiso, is a creative coup for Tropika, Clover SA's leading beverage brand.

Taking product placement to new heights the creative agency behind the Tropika/Loyiso union, Stimulii, has once again conceptualised the remarkable. “In the ever-changing field of media, product placement has become one of the most effective brand communication tools,” Grazyna Koscielska, co-founder of Stimulii said.

“Advertising today is about creating living brands, Loyiso's video was an incredible opportunity for us to place Tropika in an environment where it would remain fresh in the eyes of consumers,” Samantha Moon, Koscielska's partner said.

The video, which cuts to different scenes of two people falling in love, seamlessly integrates Tropika into the storyline. “Product placement is an incredibly exciting way to engage with consumers, it's all about placing the product in the right place at the right time,” Moon said.

“We hope to grow our relationship and partnership with Clover and Tropika and we look forward to working with Stimulii on future projects,” Roy Harman, Loyiso's manager said.

Loyiso, who is no stranger to Stimulii's creative force, participated in the Tropika Island of Treasure challenge earlier in the year and has committed to next year's Island of Treasure 2 - both of which were conceptualised by Stimulii.