Manhattan Ice Tea - always into you

Starring Jennifer Aniston, Scarlett Johansson, Jennifer Connelly, Ben Affleck and Kevin Connolly, He's Just Not That Into You is based on the best-selling book of the same title. Born out of an episode in Sex In The City and endorsed by the queen of talk herself, Oprah Winfrey, it was inevitable that the self-help book, which promises readers a no-nonsense tough love approach but ends up exacerbating the same insecurities and gender stereotypes, would make its way to the big screen.

In line with the February 2009 national premier of He's Just Not That Into You, Manhattan Ice Tea has put a number of above the line executions in place, including in cinema promotional activity, product sampling at selected screenings, promotionally marked tags on Manhattan Ice Tea beverages and a 12-month association with Nu Metro's Girls Night Out.

Tantalising taste buds even more - Manhattan Ice Tea fans stand a chance of winning a massive R250 000 grand prize, through an sms and online competition.

Leveraging further on Clover's product placement agreement with Muvangho, the popular SABC soapie, Manhattan Ice Tea campaign elements have masterfully been woven into the script.

“Advertising today is about creating living brands. The entire Manhattan Ice Tea campaign is based around the experience of the consumer - from point of sale to sharing a moment with your favourite soap star - it's about making the experience real,” Samantha Moon, co-founder of Stimulii, the agency tasked with conceptualising the Manhattan Ice Tea campaign, said.

For more information and the terms and conditions of the campaign, visit www.manhattanicetea.co.za.