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Budget's new ad is for real...

3 Oct 2008 09:325 commentsBizLike
A recent advertisement by Budget Car Rental, showing an elephant amorously approaching one of its cars, is based on a true incident which took place at the Hluhluwe-Umfolozi Game Reserve in Zululand.
The photo in the advertisement was taken by amateur photographer David Plumb who happened to be in a nearby open game viewing vehicle when the incident took place.

The advertisement promotes the use of waivers to reduce the financial risk to the renter should something unfortunate happen to the rented vehicle. It reads: “Betcha they're glad they took waivers.”

Marketing and sales director Linda Lombard says the reaction to the ad was very positive and drove home the message of the importance of taking out waivers when renting vehicles. At the same time, the elephant doubles up as a symbol of Budget's longevity and experience in the market, which passed the 40-year mark this year.
 
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Gareth
Elephant in ad now dead!!!!-
What the ad doesn’t tell you is that the Elephant had to be put down due to the reckless behaviour of the driver. Perhaps without a wavier the client would have behaved in a more responsible manner and this beautiful animal would still be alive. Posted on 3 Oct 2008 14:35
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....-
Oh rubbish! Posted on 3 Oct 2008 20:49
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No reckless behaviour-
Your information is not correct. I was the photographer present at the incident. There was no reckless behaviour by the driver. Their vehicle had stopped to photograph the elephant which suddenly decided to get frisky with the car. The beast then went away - I have no knowledge of the elephant being killed. We were the only other vehicle present

David Plumb, Hampshire UK Posted on 25 Oct 2008 19:57
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Chavito
VW Golf may use this too, great ad Budget!!-
I did see this pic on the newspaper and some people thouhgt this was just another photo manipulation but it was indeed real. Watchout Budget , it a VW golf in there!! Posted on 3 Oct 2008 15:08
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VW may use it too-
Ummmm did you miss something? Budget has already used it. Posted on 3 Oct 2008 19:32
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