Grey EMEA Euro Effie grand slam

Comments Carolyn Carter, president and CEO, Grey Group Europe, Middle East & Africa: “In today's tough business environment, driving brand growth through effective communications is more important than ever before. Our success year after year is a great testament to the successful teamwork between our agencies and our clients.”

The Euro Effies reward campaigns that build brands across two or more EU countries. The competition is organised by The European Association of Communications Agencies (EACA) and is considered the gold standard in marketing communications effectiveness.

Since 2005 Grey EMEA has landed a total of 26 Euro Effie awards, making Grey consistently the most effective agency network of the region. Grey and its clients have won across diverse categories including FMCG, brand activation, brand revitalisation, automotive, retail, beauty, healthcare in addition to special awards for long-term effectiveness, best small budget and social responsibility communications.

Comments Dominic Lyle, director general EACA: “Grey EMEA has demonstrated once again a unique ability to deliver proven effective business results for its clients - across categories and across communications disciplines. To win Agency Network of the Year for the fourth year in a row is nothing short of outstanding.”

Grey EMEA's 2008 Euro Effie campaign winners:

Gold FMCG Grey Copenhagen Coca-Cola zero “As it should be”
The brand grabbed market leadership with a powerful holistic campaign that spoke to the young male mindset -capturing their definition of life as it should be. Messaging humorously leveraged male fantasies and became part of their zeitgeist. Sales far exceeded targets increasing Coca-Cola's overall share of the diet segment and making Coca-Cola zero the most successful launch ever in the Nordics and Germany.

Silver FMCG Grey London P&G Lenor “Disappear: The Sustainability Initiative”
To convert users to concentrates, Lenor tapped into growing 'green' consciousness, supported by green credentials and gave consumers reason to renounce their familiar format - dilute. Lenor's sustainability initiative helped drive the increase in market penetration of concentrate, via switching from dilutes, in the UK and Ireland by 15% and won converts from the competition.

Bronze Automotive Atletico International SEAT Altea XL “Toys”
Breaking with category convention the campaign achieved cut through. Sales soared 32% post launch
accelerating the Altea range into a 25% positive swing across Europe's toughest car markets. Altea XL brought new buyers to the SEAT franchise: 50% of buyers in Germany and France and 80% of buyers in Italy were driving something other than a SEAT before they bought their Altea XL.

Bronze Pharmaceutical & Healthcare Grey London GSK Corega “Celebrity Testimonials”
The straight-talking script featuring local celebrities gave people permission to talk about the unsexy subject of denture fixatives. Sales of Corega rocketed by 75%, more than double the target, and firmly positioned the brand as number one across 7 CEE markets.

View the winning work at www.greyemea.com.

The EURO EFFIE awards, presented by the European Association of Communications Agencies (EACA), go to campaigns which have achieved proven success in two or more European markets. The awards are open to campaigns from all marketing disciplines and are assessed on effectiveness. These awards support and promote the role of advertising as an effective and efficient use of marketing resources. More information can be found at www.euro-effie.com.