First in franchise expertise

Already a well-known international fireplace company Morso desperately needed to create brand awareness in South Africa. Due to a small budget an effective brand creation and awareness strategy was put into place over a three year period. Morso's Share of Voice in the fireplace market changed from 26% at the end of 2004 to 40% at the end of 2005 and continued growing from there. This Share of Voice translates directly into market share. This was a huge increase in awareness and this resulted in a 28% increase in units sold in the warmest winter for 30 years!

As Ster Kinekor's catering agency, Artifact was proud to develop the new catering boards for Ster Kinekor Classic, Junction and Budget complexes as well as the re-look of the Cinema Nouveau. Ster Kinekor reported a 70% increase in turnover resulting from the new menu boards.

Dulce Café has been around for years but also suffered from a lack of awareness. Re-looking the brand and in store elements such as menus as well as cost effective media solutions has led to an overall increase in turnover, increasing the GP by 3%.

Primedia Instore was the perfect candidate to benefit from an awareness campaign based solely on online media activity. Targeting their very niche market by launching a new product as well driving consumers to their website from carefully selected sites and newsletters, Primedia Instore's online campaign led to 33 152 hits on their new website over a three month campaign period. Elements included temporary webpage, website, online advertising campaign, 3D screensaver and email signatures.

As well as servicing Wimpy's day-to-day below-the-line and promotional requirements, Artifact developed menus, sub-brands such as W Café, take-away packaging and launched Wimpy's Speciality coffee and Just Chill product lines. These new lines and sub brands were tested in local stores and then rolled out nationally and are still a huge success in stores today.