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Advertising and animation, a new revolution

25 Aug 2008 11:13Submit a commentBizLike
Wicked Pixels, unquestionably South Africa's most awarded animation production studio, believes that advertising and animation have become one, and that, from here on the two will be virtually inseparable.
Almost every commercial on our screens today contains some form of animation, often unnoticed, and Wicked is loving it, continuing to push the boundaries. They said they would bring you images of their Loeries graphics, and here they are, plus the latest in their self-confessed revolution.

Loerie Awards Animation

Promises were made to publish images of the motion graphic sequences that Wicked Pixels created for the Loerie Awards, and here they are. Feedback has been great; hope it added something to your Loeries experience. To view a small clip, click here.

New Releases

On the frontline, Wicked recently had a lot of fun on some intensive animation and visual effects work on the latest TV offering from Montecasino, via agency MetropolitanRepublic (DOP Rob Malpage, edited by James Hosking at Left and VFX by Animation Director Andrew Shaw of Wicked Pixels). Staying true to the very theatrical inspired brief, an array of performers were cast, from transvestites to stilt walkers, all shot individually on green/black screen and then comped into hyper-real CG environments. The end result is a carefully crafted, entertaining visual experience, all set to a remixed soundtrack (Audio Militia) of Shirley Bassey's original track, “Big Spender”. To check it out, click here.

On air branding has just been completed on Debora Patta's hard-hitting 3rd Degree current affairs show on e.tv. Her brief to Wicked was to update and refresh the imaging without too radical a change. Whilst on the broadcast side, don't forget to register for Promax/BDA Africa '08 in October.

Other new work on our screens include a 3D title sequence and camera tracking for the fun and quirky Kia “Multitasking” commercial, for Egg Films Director, Jason Fialkov via agency Singh&Sons. More appetising animation sequences for two Dentyne stings out of Ogilvy, as well as a couple of slick motion graphic spots for BBDO's client, Capitec Bank.

New People

Wicked would like to extend a very warm and highly content welcome to a new member of their team, Magda Roets. Magda is heading up the Animation and Visual Effects Production dept. at Wicked, bringing with her a wealth of agency and production experience, having previously been a TV Producer at some of Joburg's top ad agencies, TBWA Hunt Lascaris and Ireland Davenport. Her email address is .

Career Opportunities

Wicked continues to seek out top talent and is currently looking for experienced 3D Animators, Motion Graphic Designers and Art Directors to join their growing team. If you happen to be one, and are keen to explore your opportunities within this dynamic company, please .

To request a latest showreel, please , or visit www.wickedpixels.com.

 
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Wicked Pixels established their reputation as the most internationally awarded animation studio in South Africa. They have continued to evolve into film, and recently, as a Production Company, they proudly have two Directors listed in Adreview's Top Ten Directors ranking, based on the international awards circuit; in positions 5 and 6, with awards like D&AD, Cannes Gold, EPICA and The One Show. At Wicked Pixels you will find a unique, collaborative, creative production environment where Production Company meets Animation Studio meets VFX House. Another first for South Africa.- more....

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