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Once again positioning itself as the channel for the nation, SABC 2 has secured the rights to broadcast the Beijing Olympics 2008 to South Africa. To promote the channel and its commitment to providing South Africans with the most worthwhile international sport coverage, SABC 2 once again turned to Masters & Savant Worldwide, still South Africa's most awarded animation studio, to produce a on-air branding toolkit to promote the world's foremost sporting event.
Says Orapeleng Lebethe, SABC2 On Air Manager, "The basic requirement was to produce an innovative promo and on-air package that would communicate the channels commitment to providing international sport coverage, and to ensure maximum excitement. The promo had to be epic, and reflect the strength of the human spirit, and further, to provide an overall view that SABC 2 and the national broadcaster reflects an international standard."
Masters & Savant Worldwide was briefed to create a promo, but managed to deliver a whole toolkit, within the same budget, which would be flighted across the SABC platforms.
Says Roger Smythe, Masters & Savant Worldwide JHB MD, "As a supplier of choice, our aim is to always provide cutting-edge design solutions, especially to a brief that requires a new or different interpretation.
"Understanding that the promo had to be epic, dynamic and inspiring, the Olympics rings inspired an Asian theme. The stylised figures and the flowing ribbons communicate a contemporary take on elegant Asian style. They also make a perfect device to promote the launch date, 08.08.08."
"We firmly believe that innovative and fresh thinking will result in high impact work, and this promo demonstrates this, and we always strive to deliver maximum value for our clients," concludes Smythe.
Visit our PRESS OFFICE: Masters & Savant is the award winning animation studio. We use a state of the art infrastructure and skills in motion design to bring creative concepts to life.
Our multi-award winning creations set us apart as one of Africa's best commercial production and television branding studios, with clients ranging from top advertising agencies to SA's most viewed television channels.- more....
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