SABC 2's masterful animated game plan for Beijing Olympics 2008

Says Orapeleng Lebethe, SABC2 On Air Manager, "The basic requirement was to produce an innovative promo and on-air package that would communicate the channels commitment to providing international sport coverage, and to ensure maximum excitement. The promo had to be epic, and reflect the strength of the human spirit, and further, to provide an overall view that SABC 2 and the national broadcaster reflects an international standard."

Masters & Savant Worldwide was briefed to create a promo, but managed to deliver a whole toolkit, within the same budget, which would be flighted across the SABC platforms.

Says Roger Smythe, Masters & Savant Worldwide JHB MD, "As a supplier of choice, our aim is to always provide cutting-edge design solutions, especially to a brief that requires a new or different interpretation.

"Understanding that the promo had to be epic, dynamic and inspiring, the Olympics rings inspired an Asian theme. The stylised figures and the flowing ribbons communicate a contemporary take on elegant Asian style. They also make a perfect device to promote the launch date, 08.08.08."

"We firmly believe that innovative and fresh thinking will result in high impact work, and this promo demonstrates this, and we always strive to deliver maximum value for our clients," concludes Smythe.

Click here to view the ad.