Anybody who knows anything about branding will tell you that ‘branding is a journey'; however, for us at the Creation Station, winning the C.A.M (Chinese Auto Manufacturers) account, gives a new meaning to the so called ‘branding journey'.
C.A.M officially appointed Creation Station, as their through-the-line agency after we presented a number of creative branding and media concepts which were specifically aimed at building the C.A.M brand in the rapidly growing commuter market.
Russel Davis, Managing Director of Creation Station says, “There is so much opportunity for a brand like C.A.M to succeed in an emerging market like ours. All the indicators point to the fact that consumers are looking for more choice and other alternatives. So there is no reason why a brand like C.A.M with their Inyathi taxi for example, cannot come into the market and challenge the status quo. We believe that the Rhino, a 1-Ton Bakki, and the soon to be unveiled Leo should also offer the market some exciting competition.
Because Creation Station provides a complete creative solution for our clients from the initial concept stages of a brand's conception and development, to putting the brand into the market, we were able to offer C.A.M a comprehensive solution from the design of their corporate collateral, brochures and spec sheets to the role out of their advertising campaign and CSI.
“It's safe to say,” jokes Russel,” with an account like this, we're in for a roller-coaster ride over the next few months... or is it a tax ride?”
Visit our PRESS OFFICE: 'You!' That is what we are about - you and building your business. Block by block, brick by brick. From corporate identity and 'brand development' to print campaigns and multi-media we will enable you to build a graphic communication tool that will make your brand, products and services both provocative and engaging to your customers. So give us a call and let us talk about how we can build your business. P.S. We also do alterations.- more....