Baobab Award for successful client-agency relationships

As a symbol of longevity, the baobab tree has been chosen, which is reputed to live up to 3000 years.

The indicators are all weighted according to their importance in measuring client-agency relationships. They are:

• Longevity of relationships (30% of total score);
  
• Revenue growth rate, averaged over three years (10%);
  
• Billings value of account wins and losses, averaged over three years (10%);
  
• Success rate at pitches (10%);
  
• Additional business won from existing clients (20%)
  
• Rationale from the agency, with client endorsement (20%).

Candidate agencies are also asked to submit a 500-word rationale explaining why they merit the award, outlining examples of trust in the agency by clients.

Contact Terry Barker at Finweek on fax +27 (0)11 263 4780 or email for an entry form, which needs to be returned by Thursday, 21 February 2008.