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#AmasaAwards2018: ALL THE WINNERS!

The winners are out! At the Amasa Awards gala event held at the Hilton Sandton last night, sports management consultancy Playmakers was named the inaugural Agency of the Year and overall Roger Garlick Award winner!
The Playmakers team receiving their Agency of the Year Award | Gareth Jacobs Photography

“We extend massive congratulations to the team at Playmakers who impressed the judges with their #CokeScoreChallenge. The campaign offered unparalleled excellence in media strategy, media planning and the creative and innovative use of their chosen media platforms,” says Amasa chairperson Wayne Bishop. “As the agency with the most number of Highly Commended, Golds and overall Grand Prix, Playmakers were also crowned Agency of the Year.”

The 2018 winners are:

Ignition Awards (students)
Departments of Strategic Communication & Graphic Design, University of Johannesburg – Lion MatchesGold
Departments of Strategic Communication & Graphic Design, University of Johannesburg – Ama Kip KipHighly Commended
Best Branded Content Campaign
Ogilvy Huggies The World's First Baby MarathonGold
OMD Standard Bank Your Next MillionHighly Commended
Best Contribution by a Media Owner
Tiso Black Star Nando's #RightmynameGold
Mediamark Foshini Sebenza GirlHighly Commended
Best Experiential / Event
Ogilvy Carling Black Label - #NoExcuseGold
Playmakers - Captivate Brand Activations Jaguar Landrover Two IconsHighly Commended
Best Integrated: Financial
Vizeum & King James / NMP Sanlam 2 Minute Shower SongGold
OMD Standard Bank Joy of JazzHighly Commended
Best Integrated: FMCG
Ogilvy Carling Black Label - No ExcusesGold
Dentsu Aegis Network, Loxyion Conexyion & Greater Than, Russian Bear Vodka #IAMNEXTHighly Commended
Best Integrated: Media
Retroviral, JCDecaux & Afrokaans M-Net Survivor billboardGold
Best Integrated: Retail
The MediaShop Nando's #RightMyNameGold
Best Integrated: Other consumer goods
Levergy New Balance #BeProteasHighly Commended
Best Integrated: B2B
Demographica Nedbank Seat At the TableGold
Best Online
Ogilvy Huggies Kids Marathon CampaignGold
The MediaShop Cell C Skip to the Best BitsGold
Best Social Media
Brand Truth FNB Budget SpeechHighly Commended
Levergy New Balance #BeProteasHighly Commended
Best Pro Bono/Cause Related
AdReach Heartlines Beyond the RiverHighly Commended
Best Sponsorship
Playmakers #CokeScoreChallengeGold
Levergy New Balance #BeProteasHighly Commended
Best Trade Marketing
Mediamark Black Friday #WTBFGold
Best Use of a Small Budget
MediaCom & Arc Interactive Royco Let's Eat with SiphokaziGold
Best Use of Mobile
TMI A Havaianas SummerHighly Commended
Best Use of Technology
AdColony South Africa & Red Star Heineken South Africa - UEFA Champions LeagueGold
Best Tactical Use of Media
The MediaShop Cell C Skip to the Best BitsGold
Red Star Soweto Gold LaunchGold
MediaCom & Arc Interactive Royco Let's Eat with SiphokaziHighly Commended


Amasa extends a huge thank you to the all the awards contributors, the committee, judges and sponsors who made the awards happen. This year’s sponsors were AdColony, Els Event Architects, Emedia Sales, Gumtree, Kaya FM, Kantar Millward Brown Mediamark, The MediaShop, US Engage, Mediamark and Cinevation.
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