Tracey Edwards was appointed at Ogilvy Johannesburg at the beginning of the year, and had been 'double hatting' as acting MD until Elouise Kelly started earlier this month.
Now that she's stepped into her new role, we found out more about what a chief delivery officer does exactly, and how she plans to professionalise the delivery function within the agency...
How do you feel about being appointed chief delivery officer at Ogilvy South Africa?
I am very excited about the new role. It is going to be a challenge to now step into a national role and help shape Ogilvy on how we respond to the complexities of modern marketing.
Ogilvy Johannesburg has announced the appointment of Elouise Kelly as new agency MD, with former deputy MD Tracey Edwards now chief delivery officer...
5 Apr 2018
Comment on your position as a woman in leadership: What did it take to get to where you are today/what advice would you give to aspiring women?
Work hard. Love what you do. Be honest. Build great relationships. Don’t be afraid to ask for help.
Following last week's announcement of Elouise Kelly's appointment as the new MD of Ogilvy Johannesburg, we found out why she's honoured to take on the role and drive the 'One Ogilvy' and 'Next Chapter' initiatives, which are in turn driving the evolution of the agency for Ogilvy South Africa...
Jessica Tennant 13 Apr 2018
What does a chief delivery officer do exactly? Explain your role.
There would be no brilliant idea or differentiated client experiences without flawless delivery. Simply put, without world-class delivery, we will not be able to produce the work and deliver the value that our clients seek from their marketing investments. - John Seifert
Briefly explain Ogilvy’s approach to operational and execution excellence and how you plan to drive this.
The world around us is constantly changing and we have to change in order for us to become an adaptive and agile organisation that responds to the complexities that modern marketing requires.
- Efficient and integrated solutions needed.
- Embracing digital transformation by using tech to aid in to ensure flawless delivery.
What are you most looking forward to?
To moving Ogilvy to become more client-centric in our processes so that the client experience becomes one of our key differentiators.
What’s at the top of your to-do list?
To professionalise the ‘delivery function’ within Ogilvy.
What do you love most about your career?
Working in an environment where you are working with early adopters and cutting-edge ideas every day. Ideas are our lifeblood.
What are you currently reading/watching/listening to for work?Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
by John Hall
Tell us something about yourself not generally known?
I used to be editor of SAA Voyager Frequent Flyer magazine Altitude