McCann Worldgroup has announced that Clyde Mallon has been promoted to serve in the role of Chief Operating Officer for McCann Johannesburg.
Mallon was elevated from his current role as Chief Digital Officer for McCann Johannesburg. He has previously served as chief digital officer for McCann South Africa and Africa.
“I am thrilled that we can recognise Clyde now, after all his recent achievements at the agency,” said Fraser Lamb, executive chairman, McCann Worldgroup, Africa. “Clyde has been the architect of establishing the first digital offering within the McCann Africa network and for driving cultural change within the industry as a whole.”
As one of only 14 members of McCann Worldgroup’s Global Digital Leadership Community, Mallon and his team successfully launched a number of McCann global capabilities in South Africa, including:
- LIVE: a data-centric approach to social, creative and strategy that provides the agency a real-time view of its consumers by capturing and tracking key online conversations, which are analysed to offer clients insights and proactive ideas for their brands.
- PXL: In 2016, McCann Johannesburg agency was among the first in the global network to pilot McCann’s Global Digital Learning Programme – ‘pxl for Clients’ – for L’Oréal Paris. The programme subsequently earned McCann Worldgroup two gold Brandon Hall Excellence Awards for the “Best Learning Programme”.
“We have had tremendous success building our fully integrated offering to ensure that we remain our clients’ most valuable partner, providing creativity and business success. We are uniquely positioned to help our clients’ brands play a meaningful role in people’s lives,” Mallon said. About McCann Worldgroup:
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).