Net#work and Mukunda keep it cool

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The high concept spot works off the striking fact that sweat is 93% urine. “It's classic advertising - just show the facts in an original way. It was really nice to strip it all down and just let that premise work. We are pretty happy with the results,” says Mukunda.

The production finishes off a busy month for the director that included work for MTN, Landover and SABC.