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Net#work and Mukunda keep it cool

Issued by: One Planet
The latest Gree air-conditioning TV commercial is the successful collaboration between director Mukunda at Krishna Smiles - Flowers Bloom and Net#work's Julian Watt, Marianna O’Kelly and Slade Gill.

Click here to view the ad [3MB]
The high concept spot works off the striking fact that sweat is 93% urine. “It's classic advertising - just show the facts in an original way. It was really nice to strip it all down and just let that premise work. We are pretty happy with the results,” says Mukunda.

The production finishes off a busy month for the director that included work for MTN, Landover and SABC.

[24 Apr 2007 14:57]

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This production company is a front for an underground revolutionary movement. The projects we direct and produce are encoded with subliminal cryptic messages that serve to communicate to our daytime TV-watching comrades across the globe. We also been know to do the occasional toothpaste ad.- more....


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