Dule's vision for the Nektar ad was to capture the best night out for any man - one that sees his wildest dreams become a reality. The commercial, shot over two days, comprises all the elements a man could ever dream of experiencing in a night out, all rolled up into one. In his best night out, this man remains the centre of attention as he attends exclusive parties with beautiful women and good friends, with his favourite beer in hand.
The first scene sees the gentleman of the hour hail a taxi which takes him to meet his incredibly attractive girlfriend at his favourite bar where he receives his first Nektar beer. As the tone of the commercial starts to speed up slightly we see the man jump into a limo occupied with more beautiful women, which takes him to his next destination which is an impressive up-market nightclub where he is met by his friend who, you guessed it, hands him another of his favourite beverage, Nektar. The lighting sets the scene for a grand occasion as the main man makes his mark at the DJ box, after which he catches a glimpse of two gorgeous girls making out. Time to grab another taxi and head to an awesome rock concert that sees our guy get up on stage with his Nektar, give someone an autograph that his girlfriend isn't too happy about, and stage dive into the audience - before diving into bed at the end of his unbelievable night.
Dule joined high-profile agent Driven by Creatives (Pavlina Saward) in Prague, representing the best around Europe. While his stint in Europe has taken him around the world - to Austria, Poland, Turkey, Barcelona, Belgrade and Dubai to name but a few - Dule is happy to be home where he represented locally by The Bomb, with producer Gavin Joubert. View The Bomb's YouTube reel or Vimeo account to see more of their latest work, and like their Facebook Page to stay in tune with what they'll be up to next.
