Nando's, the proudly South African restaurant chain famous for its original flame-grilled peri-peri chicken, has lit a fire with its latest cheeky and controversial TV advertisement viewed more than 300,000 times on YouTube in less than four days.
The "Blue Light Brigade" commercial, produced by integrated creative advertising agency MetropolitanRepublic, tells the story of four grand ministerial cavalcades racing along city roads to an unlikely meeting at a single intersection.
A fiery dispute ensues as their entourages argue about who is more important and who should have the right of way, until the tension is diffused in a humorous and quintessentially South African way.
Using hyperbole, the advertisement takes a compelling and truthful look at a contemporary South African debate. In true Nando's style, it makes viewers laugh out loud while reminding them of their reality and firing up public discussion.
The creative team at MetropolitanRepublic says: "Nando's believe it's their duty to serve the people of this country, both in the high-quality product they offer and in their stance on topics and issues that concern us all. Our job was to live up to this mantra and deliver a campaign that served up something the country would really enjoy and to which they could relate. What an amazing opportunity, and what an amazing brand to work on."
The ad was launched on national broadcast channels and online on 29 August.
We are a through the line agency that understands the moods, languages and idiosyncrasies of South Africa and Africa. For us, consumers are people we like to have conversations with by creating successful campaigns.
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