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Malo 8 directs Doc Shebeleza DStv ad

Issued by: Frieze Films | 29 Aug 2014 11:33
Frieze Films' Malo 8 directed Doc Shebeleza, the latest installment in Ogilvy's popular Feel Every Moment DStv campaign.
The spot features a mother watching her two daughters dancing - adorably - to Cassper Nyovest's hit music video on DStv.

Malo's challenge was to create something new that still felt like a natural progression from the first four ads.

"I wanted to make the campaign more light-hearted and upbeat," says Malo. "But without losing the believability and sophistication of the campaign so far."

To do so, Malo brought on DP Werner Maritz, who shot on anamorphic lenses to create a filmic look, and worked closely with the child actors and Deepend Post editor Paul West to make sure the performances felt real and unrehearsed.

After just ten days online, the spot is already the most popular of the campaign so far on YouTube.


Production company: Frieze Films
Director: Malo8
Producer: Liz Dahl
DOP: Werner Maritz
Editor: Paul West
Post production: Deepend Post
Sound: Louis Enslin
Agency: Ogilvy
Creative team: Neo Mashigo, Sibusiso Sithole, Vuyo Mpantsha, and Innocent Mukheli
Agency producer: Juliet Curtis

Frieze Films' press office

Frieze Films
Frieze Films is a South African production company, representing directors Tony Baggott, Malo 8, Riordan Allen, MQ and Marc Rowlston. We also facilitate international productions within South Africa and into Africa.
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