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Manufacturing Indaba 2018

Jupiter CT creates latest TVC for Hyundai Grand i10

Jupiter CT literally put pen to paper to set the wheels in motion for the Hyundai Grand i10 ad
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The latest Hyundai Grand i10 TV commercial has just been wrapped up by the Jupiter Drawing Room Cape Town team and features a rap version of Frank Sinatra's most iconic cover version, My Way by up-and-coming rapper, Abdi Hussein (Whosane).

Old Blue Eyes didn't write the music or words for his most eminent track. The lyrics were written by Canadian singer Paul Anka, and set to music based on the French song Comme d'habitude composed in 1967 by Claude Francois and Jacques Revaux.

When trying to license the music on a short deadline, it's never good to hear that one of the French composers doesn't have internet access and good old snail-mail is the only option you have.

Our team seriously had to send a letter to get permission to license the music. And it transpires that our postal service is reliable after all. The letter arrived and we got the go ahead. Life is pretty...well, grand.

We worked with Grant de Sousa of Embassy to plan, shoot, and edit a slick music video featuring a meeting between Whosane and the Hyundai Grand i10. Simon Malherbe at Freq'ncy produced the track over two weeks of late nights and three-in-the-morning jam sessions.

To view our work, click here:

The Jupiter Drawing Room (Cape Town)
  • Creative Director / Art Direction: Lucas van Vuuren
  • Creative Director / Copywriting: Jonathan Warncke
  • Producer: Lauren Trevellyn
  • Account Director: Masha Roginsky
  • Account Manager: Taryn George
Production House: Embassy
  • Director: Grant de Sousa
  • Producer: Paresh Shookan
On camera performer/Rap Artist:
  • Abdi Hussein
Audio Facility: Freqncy
  • Composer: Simon Malherbe
Post Production Houses:
  • Priest
  • Black Ginger
  • Embassy

The Jupiter Drawing Room Cape Town's press office

The Jupiter Drawing Room Cape Town
The Jupiter Drawing Room Cape Town is arguably one of the most successful and creatively recognised independent agencies in South Africa. The agency offers a truly integrated service, with design, media strategy and PR services sitting alongside traditional ATL competencies.