Advertising company news

Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Advertising company news

The Car-iest Car Ad

DDB's The Car-iest Car Ad for the new Honda Ballade is a parody that looks like a billion dollars.
Using an operatic narration, the spot sends up the traditional car commercial formula, from the moody car intro shot to the closing slow-motion beauty shot. There's even a panther.

"It's an excuse to see all the features of the new Honda Ballade, with a smile," says Frieze Films director Tony Baggott.

One of South Africa's most experienced car directors, Tony knows the formula backwards, having shot commercials for everyone from Mercedes to Mazda.

While the ad's tone is humorous, the execution is anything but slapstick, earning Tony and DOP Peter Tischhauser a special mention in Ididthatad's Monthly Ereel for July. "The lighting on the Honda spot shows real skill; it's not small thing to light a car, let alone a moving car," said guest judge and Net#work BBDO executive creative director, Jenny Glover.




CREDITS:
Title: The Car-iest Car Ad
Client: Honda
Agency: DDB
City & Country: Johannesburg, South Africa
Agency Producer: Rachel Andreotti
Creative Team: Simon Keeling and Emile Spies
Director: Tony Baggott
Production Co & City: Frieze Films, Johannesburg
Producer: Saskia Rosenberg
Director of Photography: Peter Tischhauser
Editor & Company: Saki Bergh, Left Post Production

    
 

Frieze Films' press office

Frieze Films
Frieze Films
Frieze Films is a South African production company, representing commercials directors Tony Baggott, Malo 8, Marc Rowlston and Jonty Fine. We also facilitate international productions within South Africa and into Africa.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.
Read more: DDB, Frieze Films

News