MetropolitanRepublic, the integrated creative advertising agency, will soon find itself working at the heart of South Africa's digital publishing, marketing and advertising industry after winning the Interactive Advertising Bureau (IAB) South Africa account.
The bureau - a member-driven, voluntary association affiliated to the IAB globally - was previously known as the Digital Media and Marketing Association. It has more than 200 members locally, including online publishers, brands and educational institutions, as well as creative, media and digital agencies.
It aims to promote the use of all forms of digital advertising in South Africa to increase digital ad spend, and to help advertisers and media agencies embrace the myriad creative possibilities of the medium.
The MetropolitanRepublic creative and digital teams worked together to present an attention-grabbing promotional campaign that demonstrates the power and reach of the digital audience to both consumers and advertisers.
That campaign is backed up by an extensive digital content strategy to expand on the campaign message, to prove the IAB South Africa's expertise in this field and to help media planners, designers, copywriters, clients and others make the most of the medium.
"Thanks to the IAB for showing confidence in our team. Working on this pitch was a great opportunity to leverage the agency's creative clout and our digital team's expertise in content marketing, technology, strategy and media and publishing," said Bronwen Auret, head of digital operations at MetropolitanRepublic.
IAB South Africa country manager Josephine Buys said: "We selected MetropolitanRepublic based on merit and the strength of their creative concept. We are looking forward to working with them to produce this communications campaign to drive increased awareness and creative thinking to show what is possible with digital in South Africa."
All will be revealed when the campaign starts rolling out across the South African digital industry later this year.
About the MetropolitanRepublic digital team
The agency's top-notch digital team, based in Johannesburg, offers its clients digital strategy, campaign management and analytics, content creation and management, social media and community management, and platform and technology planning, as well as design and user experience services. The team members are experts in media, marketing, content and social strategy, and their skills combine seamlessly to produce agile digital solutions for the agency's clients.