Julian Ribeiro has been appointed to the role of CEO of Lowe South Africa, where he will lead the Cape Town and Johannesburg offices. Ribeiro will report to Jeremy Hine, President, Lowe and Partners, EMEA.
Julian Ribeiro and Adelle Wapnick | Photo: Chris Saunders
Adelle Wapnick is standing down later this year for personal reasons. Julian joins Lowe, having held the post of MD of O&M Johannesburg since 2006. During that time, he took the agency to new heights financially, and delivered consistent results at the top of the creative and effectiveness rankings.
Ribeiro also led the growth of OgilvyOne Worldwide Johannesburg, turning it into one of the leading digital agencies in the country. During his tenure, O&M produced campaigns such as "Skop" and the "So Good" brand launch for KFC, Channel O's "Young, Gifted & Black" and the recent Lucozade campaign. At Lowe South Africa, Julian will oversee clients including Unilever, SABMiller, Prudential, Nestle, Pioneer Foods, AFB, Development bank of South Africa and Sasol.
Jeremy Hine, President of Lowe and Partners, EMEA, commented: "We are sad that Adelle has decided to leave Lowe. Adelle evolved the culture at Lowe South Africa creating an environment for the focus to continually remain on our clients. We have worked together in finding her successor, and we both feel very excited about the impending arrival of Julian. Julian is a seasoned professional with a proven track record of growth and integrating new capabilities into agencies. Above all, like Lowe, he values creativity."
Ribeiro added: "I'm absolutely delighted. I love the spirit of Lowe: distinctive, nimble, collaborative and creative. The SA operation is blessed with great clients and wonderfully talented people who have great aspirations for the agency. I can't wait to get cracking."
Wapnick said: "While I am sad to be leaving this truly wonderful group of people, I know that I'm leaving them, and the business, in the hands of a great ad man and have absolutely no doubt in his ability to do the job. His credentials say it all." About Lowe and Partners:
Lowe and Partners is a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale. We come together when and where you need us, as a nimble community of strategic and creative collaborators. Our clients call it "reach without compromise". We like building powerful ideas that engage the many, not the few. It's the greatest service we can offer a client, creating an enduring, popular idea that solves a business problem, crosses channels and changes behaviour on- and offline. We call our ability to shape and share engaging ideas Populist Creativity.
We are a full service advertising agency network. In addition to over 90 agencies in more than 70 markets. We also offer a global network of partners offering expertise in digital with Lowe Profero, retail activation and shopper marketing via Lowe OPEN, a trends and insights unit, Lowe Counsel and one of the largest and most influential networks specialising in healthcare, ICC Lowe.
Lowe and Partners is consistently ranked among the most awarded agency networks in the world. In addition to multiple local, regional and global creative awards, 33 Lions - including 10 gold - were won at the 2014 Cannes Lions International Festival of Creativity. In 2013/2014 we took home over 100 Effie awards, and have now topped the annual Effie Index, in terms of points per dollar revenue, for the past four years.