TBWA\Cape Town rolls out new business
TBWA\Hunt Lascaris Cape Town has been hard at work, delivering on its mantra to offer small agency service with big agency capabilities as part of its new growth strategy.
The agency is pleased to announce that it has successfully been selected from a shortlist of agencies to win the Fleur du Cap advertising account and extend its relation with ooba, both of which are based in Cape Town.
"The success of our offering is very gratifying and we're delighted to add these accounts to the business," says Tim Culley, MD of TBWA\Hunt Lascaris Cape Town. "We believe clients benefit from the small agency approach which delivers fast turnaround of work, personable service, and price efficiencies, as well as the level of expertise and creativity that comes with being part of the TBWA network."
The Fleur du Cap win for TBWA\Hunt Lascaris Cape Town is well-deserved and presents an opportunity for the agency to showcase its work internationally via Fleur du Cap's main overseas markets, namely Canada, the USA and UK.
Executive creative director Renier Zandburg has been tasked with repositioning this iconic South African wine brand. He's confident that his powerful ideas combined with a keen understanding of the consumer market will make his work truly influential.
"We chose to work with TBWA because of the professional team involved in our business, their passionate articulation of what we need to be successful, and their deep knowledge of building brands in our category. We have a responsibility to the Fleur du Cap wine brand which demands that we associate with the best. TBWA meets our expectations and we are delighted to be able to appoint them to join us in forging a new path for Fleur du Cap wines," says Ross Sleet, marketing director for Fleur du Cap.
ooba is no stranger to TBWA\Hunt Lascaris Cape Town as the agency was chosen not only for its Disruption strategy included in its pitch but also on its track record of project work done over the last six months.
ooba has tasked TBWA\Hunt Lascaris Cape Town to produce truly integrated campaigns that will cement the brand as the preferred choice for home buyers seeking finance. The team working on the account is young and talented and has an excellent understanding of the property market. They aim to support the brand as it embarks on an ambitious growth plan to coincide with the renewed health of the housing market. The creative team hopes to introduce the brand on television using a cost effective production method that fits into the client's budget, as well as supporting the campaign on social media, print, radio digital. The campaign will also be executed below the line and using direct media to the estate agents. Indeed it was the agency's social media plan that sealed the deal.
"We at ooba are very excited to be working with TBWA. We believe that their approach to social media is innovative and perfectly captures the essence of the platform," said Katherine Furstenburg, marketing manager of ooba.
"We are thrilled about adding these clients to our portfolio and the work we have already done for them is exciting, so we look forward to making these relationships long and successful ones," says Culley.