Advertising company news

Biz Takeouts


Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to Narayan Murthy, Director of Global Sales Strategy, Vserv (@Vserv ) about the IMC Conference(@IMCConference )

Listen to the live stream in:


Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Advertising company news

Ian Chuter directs Sinutab Big Head ad for JWT

Platypus Productions' Ian Chuter directed JWT's Sinutab Big Head spot, which is currently on TV.
Ian Chuter directs Sinutab Big Head ad for JWT - Platypus
click to enlarge
Ian Chuter directs Sinutab Big Head ad for JWT - Platypus
click to enlarge
"The big head is a metaphor for how the hero feels clumsy and defocused due to his head cold," says Ian. "It's already such a quirky concept that I didn't push the slapstick potential but rather focused on keeping the performances authentic. This allows the humour to be incidental and naturally charming, rather than forced."

Ian worked closely with JWT Executive Creative Director Jonathan Lang, Art Director Gareth Pretorius, Copywriter Jonathan Commerford and Producer Rochelle April.

Gareth credits Ian with "polishing" their original idea and adding some of the funniest moments in the final commercial, like the hero answering a phone call with his stapler, and the callback at the end of the commercial to a second big head.

Gareth says, "Ian understood the brand, what we wanted to do, and how we wanted to keep it feeling real. With Platypus, you don't get sold stuff you don't see in the final product; at every step of the way we got what we wanted, if not more. It was an extremely smooth shoot and it came out beautifully; it was a process in which everyone left happy."

Vicci Turpin DOP'd, Sally White art directed, and Searle Street Post handled the VFX on the heads, as well as the final grade.



ABOUT PLATYPUS PRODUCTIONS

Founded in 1992, Platypus Productions is one of South Africa's most versatile production companies, which represents award-winning directors Ian Chuter and Prakash Varma.

In recent years, Platypus has won Gold at Cannes and Grand Prixs at both The Abby Awards and The Loerie Awards.

For more information, visit www.platypus.co.za.

    
 

Platypus' press office

Platypus
Platypus
Platypus Productions is a combination of skilled, talented and creative individuals. As a group, they're obsessed with filmmaking - producing and directing around the world.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News