The cheese has moved!

Announcing the launch of The Mouse That Roared.

Synonymous with punching above one's weight, The Mouse That Roared has already attracted three clients, with more about to come on board. We're nimble, we're quick on our feet, we're hungry and we're committed to staying that way. Which means as a client, you'll always be a big fish in a small pond and get the kind of treatment you'll never get from a monolithic agency.

On a practical note, we're a through-the-line agency with over 100 years of combined experience under our belt. We're great listeners, superb problem-solvers, obsessive brand-builders and we can't wait to get our paws on your business.

Why The Mouse that Roared?

The name for our agency was inspired by a book, then a film, with the same title.

In it, author Leonard Wibberley tells of the tiny Duchy of Grand Fenwick, supposedly located in the Alps between Switzerland and France, which proudly retains a pre-industrial economy, dependent almost entirely on making Pinot Grand Fenwick wine. However, an American winery makes a knock-off version, "Pinot Grand Enwick", thus putting Fenwick on the verge of bankruptcy.

The Prime Minister decides that their only course of action is to declare war on the United States. Expecting a quick and total defeat (since their standing army is tiny and only equipped with bows and arrows), the country confidently expects to rebuild itself through the generous largesse that the United States bestows on all its vanquished enemies (as it did for Germany through the Marshall Plan at the end of World War II).

They send an army of twenty men to invade New York City. But before they can find anyone to surrender to, they accidentally capture the world's newest and most destructive bomb - and therefore win the war!

A whimsical cross between Kubrick and Kafka, The Mouse That Roared is a satirical story of business morality and an ultimately triumphant tale of how, with passion, big thinking and the will to overcome seemingly insurmountable obstacles, even the smallest company can punch well above its weight. It is for this reason that we can think of no finer name for our new organisation.

Some agencies promise good work. Others promise fast work. At The Mouse That Roared, we believe our combination of youthful talent and decades of experience allows us to promise - and deliver - both. You don't need weeks to come up with a brilliant idea. And in today's cutthroat world of marketing, you can't afford the luxury of long deadlines anyway.

We strive to do things differently - not for the sake of being different - but for the sake of finding a better way to grow your business.
(On that note, we believe our job is to make you famous, not the reverse!)

We value our relationships with you - our clients above all else. After all, your business is our most precious asset.

Our relationships with our clients are built on trust.

We know that our success depends on our ability to forge trusting relationships with our clients. First of all, by keeping our promises on deadlines and budgets.

Unlike most agencies, our clients are encouraged to be part of the communication process and to interact on every level. After all, you will always know your business better than we do.

Having said that, the better we get to know and the more we understand your business, the better our knowledge, and therefore our communication will be.

Apart from a few exceptions, the traditional advertising agency as we know it is obsolete. Gone are the days when clients are expected to support the overheads of organisations in huge buildings with 600-plus people. Today, the smaller agencies are blossoming.

Today it's about harnessing new technologies, new methodologies and new-age thinking to ensure you get the most bang for your buck. Whether it's a flash mob, a holographic interview, a disruptive demonstration or an augmented reality activation.

And yes, it could be a TV commercial, a radio spot and a print ad.

We want to stay nimble, responsive and always able to service your needs.

Above all, we want to be an agency that punches well above its weight, so that we can make sure we contribute to you doing the same.

Posted on 27 May 2014 13:00

The Mouse that Roared's press office

The Mouse that Roared
The Mouse That Roared is a tightly knit, strategically-driven creative agency whose core focus is to assist the branding and growth of our clients through powerful, insightful and innovative communication solutions.