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Coca-Cola creates rainbows to celebrate

20 years of our #RainbowNation
Coca-Cola creates rainbows to celebrate - FCB South Africa


In April 1994, Archbishop Desmond Tutu coined the phrase 'Rainbow Nation' 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of 'Freedom Month', Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa's democracy and the birth of the Rainbow Nation.

Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by advertising and marketing communication agency FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.

"We are very excited to have discovered a way to create actual rainbows by capturing the sun at specific angles through a mist of recycled water," says Sharon Keith of Coca-Cola South Africa.

"In the lead up to Freedom Day, we wanted to go further than reminding South Africans of our heritage. We wanted to create a symbol of our diversity and celebrate the fact that as a nation we have come so far. Coca-Cola aims to inspire moments of optimism and happiness, and rainbows can do both," explains Keith.

Moments of happiness created by the Coca-Cola Rainbows were captured on film. Share in the joy by watching the video:




Coca-Cola creates rainbows to celebrate - FCB South Africa
click to enlarge

Social media links:
Share the video: http://goo.gl/b7yTkL
Facebook: https://www.facebook.com/cocacola
Twitter: https://twitter.com/CocaCola
Hashtag: #rainbownation

About the Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.

For more information:
Visit Coca-Cola Journey at http://www.coca-colacompany.com
Follow us on Twitter at twitter.com/CocaColaCo
Visit our blog, Coca-Cola Unbottled, at http://www.coca-colablog.com
Or find us on LinkedIn at http://www.linkedin.com/company/the-coca-cola-company

    
 

FCB South Africa's press office

FCB South Africa
FCB South Africa
FCB South Africa is the country's largest marketing communication group. Through its offices in Johannesburg, Cape Town and Durban, and utilisation of an integrated business model, it offers clients expertise in the multitude of communication channels available to marketers today.
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Margaret Matzener
When the Coca Cola company stops blowing its own trumpet it should take a closer look at what it is doing to the visual aesthetics of our country..... Our platteland towns are being ruined by up to 8 large Coca Cola signage on one small building - entire buildings are being painted in bright red - ugly billboards erupt like angry pimples in verdant fields along our roadways.
They are also jeopardizing the nation's health by producing diet drinks containing aspartame without informing the public of the serious concerns about the effects of this chemical additive.
This large powerful company should take a serious look at the real results and effects it is having on our lives and re-think their advertising and product content.
Posted on 22 Apr 2014 19:41

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