Lowe Cape Town has won the Creative Circle Ad of the Month in the Print category for Independent Newspapers/Cape Times - titled "Guantanamo and Biko".
The idea behind the campaign is to ask people to imagine how much better the world would be if we were all better informed. Access to the right information, and the dissemination of this information through trustworthy news sources, is key to helping people understand different points of view and therefore having more tolerance.
The aim of this campaign is to remind people of this by depicting images that they wouldn't normally associate with a place or a person. For example, imagine if Steve Biko had been able to run for State President in 1977 instead of dying in police custody? Or imagine if Guantanamo Bay was simply a holiday resort? http://aloweprofile.co.za