Using intimate, first-person narration, the layered spot tells the true story of a woman who was orphaned in a road accident that killed both her parents.
She felt she'd lost everything, including who she'd always dreamed she'd be, but this turned out not to be true, thanks to the work of The Road Accident Fund.
DOP Paul Gilpin shot the ad in the late evening and night, creating a very cinematic tone through his use of dimly lit interiors, streetlights and nighttime street scenes.
Upstairs Post's Kobus Loots contributed the nuanced edit, while Say Thank You handled the sensitive score.
Title: Night Shift
Client: The Road Accident Fund
Length in seconds: 60 sec
First flight date: December 2013
Advertising agency: Net#work BBDO
Agency producer: Caroline Switala & Megan Sturgess
Deputy exec creative director: Bruce Anderson
Art Director: Clayton Swartz
Copywriter: Jessica Marques
Production co: Egg Films
City & country: Cape Town , South Africa
Director: Bruno Bossi
Director of photography: Paul Gilpin
Producer: Kirsten Clarence
Executive producer: Colin Howard
Production designer: Tom Olive
Post production co: BlackGinger
Editing company & city: Upstairs Post
Editor: Kobus Loots
Music: Say Thank You