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Liberty "Shoes" directed by Adrian De Sa Garces

Liberty's new TV commercial, "Shoes", conceptualised by FoxP2 Johannesburg and directed by Adrian De Sa Garces, tells the story of a single pair of shoes, one of thousands, travelling from the obscurity of the production line and onto the feet of a little girl.

Liberty "Shoes" directed by Adrian De sa Garces from Velocity on Vimeo.

It is the second instalment of TV ads using the time-lapse technique to convey the idea of Liberty as a brand with their sleeves rolled up, actively serving their clients. The first being the Sandton reverse time-lapse ad which launched a new brand direction in September 2013.

The ad follows on from this one:

Liberty "Sandton" directed by Adrian De Sa Garces from Velocity on Vimeo.

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Read more: Velocity, Liberty

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