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BizTrends 2017

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Liberty "Shoes" directed by Adrian De Sa Garces

Liberty's new TV commercial, "Shoes", conceptualised by FoxP2 Johannesburg and directed by Adrian De Sa Garces, tells the story of a single pair of shoes, one of thousands, travelling from the obscurity of the production line and onto the feet of a little girl.

Liberty "Shoes" directed by Adrian De sa Garces from Velocity on Vimeo.

It is the second instalment of TV ads using the time-lapse technique to convey the idea of Liberty as a brand with their sleeves rolled up, actively serving their clients. The first being the Sandton reverse time-lapse ad which launched a new brand direction in September 2013.

The ad follows on from this one:

Liberty "Sandton" directed by Adrian De Sa Garces from Velocity on Vimeo.


Velocity Films' press office

Velocity Films
Velocity's philosophy is quite simply to provide the best creative commercials at the best production values. We want our clients to enjoy a professional shooting experience and return to work with us again.
Read more: Velocity, Liberty