Agency chosen through creative pitch for through-the-line offering
The Jupiter Drawing Room (Cape Town) has been brought on board by Pioneer Foods to work on its SASKO bread and flour brand.
The work was awarded after a creative pitch, with Jupiter presenting an integrated plan including a strategic way forward and creative direction. Along with this, Jupiter will also handle all production for all above- and below-the-line work for the client.
Jupiter's focus will be on supporting SASKO, one of Pioneer's power brands, and driving its continued growth and market share. The agency is launching a national campaign, with the objective of securing SASKO's place as South Africa's favourite bread brand.
The Jupiter Drawing Room Cape Town is arguably one of the most successful and creatively recognised independent agencies in South Africa. The agency offers a truly integrated service, with design, media strategy and PR services sitting alongside traditional ATL competencies.
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