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Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to DK Badenhorst from Y&R Cape Town (@YoungRubicamSA) and Directors of MaxAxion (@MaxAxion) Daniel Courtenay (@drdanc) and Nicolle Harding (@NicolleHarding).

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Dean Blumberg wins with Santam commercials at 2013 Midas Awards

The 2013 Midas Awards in New York, which awards the best financial advertising from around the world, was a huge success for agency King James and their Santam campaign. The Santam TV commercials, directed by Dean Blumberg of Bouffant, scooped Gold for 'Such a Granny', as well as a Silver for 'Baby on Board'.
Click here to watch the video [11MB]

Blumberg and Bouffant achieved this ambitious project for the insurance company, where volunteers were hypnotised in real world scenarios by internationally renowned hypnotist, Keith Barry - something that had never been done in this way before. This unprecedented commercial shoot was a unique experiment carried out on the streets of Johannesburg - another Blumberg venture that has certainly paid off.

Congratulations to King James and Santam.


Client/Product: Santam

Title: Hypnotised "Baby on Board" & "Such A Granny"
Length: 2 x 75" (cinema), 2 x 60"& 2 x 30"
First Air Date: September and End of October
Country of Origin: South Africa
Country of Broadcast: South Africa

Agency info

Agency & City: King James
Group Chief Creative: Alistair King
Executive Creative Director: Devin Kennedy & Matt Ross
Agency Producer: Caz Friedman
Business Unit Director: Kyle Marquis

Production info

Production Company & City: Bouffant, Johannesburg
Director: Dean Blumberg
Producer: Lorraine Smit & Lindsay Barnard
Director of Photography: Vicci Turpin
Production Art Director: Lauren Wilensky

Post production info

Editor & Company: Anthony Martin, Deliverance Posr Production
Visual Effects Company and person: Searle Street Post Production - Udesh Chetty
Music Company/Composer/Sound: MadPlanet London / Jim Copperthwaite
Post Production Online Searle Street Post Production - Udesh Chetty
Post Production Offline Anthony Martin, Deliverance Posr Production

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Read more: Santam, Bouffant

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