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Masters & Savant Worldwide brings flair to food and fashion for Nature's Source

New packing and an improved premium product offering demanded a new TVC for Nature's Source, produced by the team at Masters & Savant Worldwide in Cape Town with Candice Wainwright taking the director's chair.

"We wanted to create a rich, lavish, opulent and sumptuous palette," says Duncan Wares, executive creative director at advertising agency, Hg80, "Showing how the natural quality of the product flowed seamlessly into the luxurious nature of fashion."

"A brief like this could easily go off course, but Candice managed to blend nature and luxury perfectly, just like the product does."

This confidence in Wainwright is something that Masters & Savant Worldwide's Cape Town MD, Reto Reolon echoes. "Candice is great with detail and did her homework, letting the product and garments do the work; understanding their states and flow and blended them together in a seamless 30 seconds of pure indulgence."

Wares continues, "This is the first time working with Candice, but we have a long standing relationship with Masters & Savant Worldwide. They added lots of value to the process without straying from the initial board and brought it all to life."

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