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Masters & Savant Worldwide turn up the heat for Ackermans Tropicarnival

Masters & Savant Worldwide recently completed work on a vibrant and fun, two-part campaign that highlighted Ackermans' on-trend range of fashion and sandals.
Briefed in from agency, ninety9cents, the concept was to create an exotic environment, inspired by the current neo-tropicarnival trend that allowed the bold and vibrant colours of the merchandise to "pop" on screen.

"Lighting was key to this campaign," says Reto Reolon, MD for Masters & Savant Worldwide (Cape Town) and director of this shoot. "Vibrant colours look best on a dark background, but the secret is to light them correctly to show off the details of the clothing. Neon colours on the other hand, need a UV light to glow, but get washed out under normal studio lights. So we had to perform multiple lighting tests to make sure that the final footage ticked all of these boxes."

Wendy Birt, deputy creative director at ninety9cents, applauds Masters & Savant Worldwide for the work they did on this campaign. "Reto and his team understand the fine line we walk between capturing the beauty of the models and the fashion, and the practical side of fashion retail: always ensuring that the merchandise takes centre stage from hard-working close-ups to showcasing Ackermans' fashion range.

"It's always a pleasure working with Masters & Savant Worldwide. Our long-standing relationship with them is testament to that. They are professional, enthusiastic, inspired and will always go above and beyond for Ackermans and the team at nintey9cents," concludes Wendy.


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