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The future looks fortified - OwenKessel wins FUTURELIFE business

FUTURELIFE, South Africa's first and only scientifically formulated, balanced, nutrient dense food to contain Moducare, has appointed ideas agency OwenKessel to take their product offering to the next level.
FUTURELIFE is a functional food company with a core focus of improving the health and wellbeing of consumers by helping them make the right nutritional choices in their daily lives. This brand value echoes OwenKessel's promise of always doing the right thing and it's this shared synergy that brought these two companies together. In addition to common brand beliefs, both companies share an entrepreneurial spirit and are unyielding when it comes to excellence in product and service delivery.

Commenting on OwenKessel's appointment, FUTURELIFE MD, Shaun Harris says: "Building on the success of our existing FUTURELIFE products, we have reached a point where we are looking to diversify our on-shelf offerings and we are working hard on developing new lines to bring to market. This is an exciting juncture for us and as a result we required a dynamic agency to define the existing brand and communicate future product offerings. Additionally, with the spotlight on the health problems South Africans are currently facing, we are developing the brand in a way that's relevant to all consumers who value wellness."

OwenKessel's acquisition of the FUTURELIFE business adds to the agency's most successful year to date, with 2013 seeing the OwenKessel team win a number of new accounts and prestigious local and international awards, proving to the industry that OwenKessel is the kid to watch in 2014.

OwenKessel Head of Strategic Planning, Kristina Couzyn adds, "When you are given an exceptional product to work with such as FUTURELIFE, half the battle is already won. The product lives up to its promise and it does exactly what it says on the pack, FUTURELIFE was created specifically to give people the hope of a happy and healthy "future life" and that is exactly what it does. We are always excited to work on brands with a purpose and our first step with FUTURELIFE will be creating a brand proposition that will go beyond the product. With the client and agency cultures being as aligned as they are, we have no doubt the partnership will create extraordinary work."

** Moducare is a daily immune supplement made from a patented blend of natural plant sterols and sterolins. It has been tested and shown through research that it may support an immune system balance.

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