Clearly ecstatic at the agency's performance, Mike Bosman, CEO: TBWA\ South Africa, said, "It is a wonderful feeling to be acknowledged as the leading agency in South Africa again. My congratulations go to everyone within the agency for the amazing work they have produced - you are the true winners of these awards."
He adds, "What is interesting to note as well is the fact that the agency won awards across a large spectrum of clients, including Sasol, Tiger Brands, Adcock Ingram, SABC, and The IEC which falls under the public service arena and has never been awarded before."
The results are particularly gratifying, given that TBWA\ has made it a one of their business objectives to once again lead the creative table in South Africa after falling into second place last year, their press release stated.
Speaking after the awards ceremony, Sandy de Witt, Group Creative Director: TBWA \ South Africa, said, "I am thrilled at how well TBWA\ has performed. This will certainly inspire us to continue pushing forward next year so as to cement our position as the leading agency in South Africa - not only in terms of the Loerie Awards we receive, but by leading the way with new levels of creativity."
