#CannesLions2016: Direct Lions winners!

20 Jun 2016

The Cannes Direct Lions award ceremony resulted in 75 awards in total from the shortlist of 293...

The Grand Prix Direct Lion went to Ingo Stockholm for their work on the Swedish Tourist Association's 'The Swedish Number' in the Travel, Transport & Leisure category.

This idea transcended tourism, becoming a demonstration of the country’s 250-year commitment to freedom of speech. “It’s refreshing to see a campaign that unites 9.5 million global brand ambassadors through the most direct form of communication: a one-to-one phone call,” said Mark Tutssel, Direct Lions Jury President.

View the full table of winning work below:

All the 2016 Direct Lions winners

Title	Client	Product	Entrant Company	Country	Prize
A01 (Food & Drinks )
BREWTROLEUM	HEINEKEN NEW ZEALAND	DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND	Gold Lion
THE FAIREST NIGHT OF ALL	AB INBEV	ANDES BEER	DEL CAMPO SAATCHI & SAATCHI Buenos Aires	ARGENTINA	Silver Lion
#LEBIGSWIM	HEINEKEN	KRONENBOURG 1664	OGILVY & MATHER LONDON	UNITED KINGDOM	Bronze Lion
A02 (Fast Moving Consumer Goods )
ADVICE WIPES	TOMMEE TIPPEE	TOMMEE TIPPEE ADVICE WIPES	McCANN NEW YORK New York	USA	Bronze Lion
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA	Gold Lion
A03 (Durable Consumer Goods)
THE BABY STROLLER TEST-RIDE BY CONTOURS	CONTOURS STROLLERS	BABY STROLLERS	FCB CHICAGO	USA	Silver Lion
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
#OPTOUTSIDE	REI	REI	VENABLES BELL & PARTNERS San Francisco	USA	Gold Lion
LE BON	LIDL	DISCOUNT FOOD	INGO Stockholm	SWEDEN	Bronze Lion
BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT	NÁŠ GRUNT	NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS	McCANN ERICKSON PRAGUE	CZECH REPUBLIC	Bronze Lion
SUGAR DETOX	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	FRANCE	Gold Lion
A06 (Travel, Transport & Leisure)
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Grand Prix
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA	Silver Lion
A07 (Media & Publications)
UNFORGOTTEN SOLDIERS	SKY TELEVISION NEW ZEALAND	HISTORY CHANNEL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Bronze Lion
A08 (Financial Products & Services)
FAST FORWARD.	GEICO	INSURANCE	THE MARTIN AGENCY Richmond	USA	Bronze Lion
POCKET MONEY — EQUAL FUTURE	ANZ	ANZ BANK	TBWA MELBOURNE	AUSTRALIA	Bronze Lion
A09 (Business Products & Services)
ENDLESS POSSIBILITIES	GETTY IMAGES	GETTY IMAGES	ALMAPBBDO São Paulo	BRAZIL	Bronze Lion
A11 (Corporate Image)
THE PAYBACK DINNER	RECLAME AQUI	RECLAME AQUI	GREY BRAZIL São Paulo	BRAZIL	Bronze Lion
A12 (Public Health & Safety)
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA	Gold Lion
A13 (Public Sector & Awareness Messages)
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY	Bronze Lion
REWORD	HEADSPACE	REWORD WEB APPLICATON	LEO BURNETT MELBOURNE	AUSTRALIA	Bronze Lion
A14 (Charities & Appeals)
LEGALLY BRIDE	KAFA	WOMEN'S RIGHTS NGO	LEO BURNETT BEIRUT	LEBANON	Bronze Lion
THE ART HEIST FOR GOOD	WATERISLIFE	CHARITY	DEUTSCH New York	USA	Bronze Lion
SAVING AFRICA'S LAST WILD RHINOS, BY POISONING THEM.	RHINO RESCUE PROJECT	WILDLIFE CONSERVATION	OGILVY & MATHER VIETNAM Ho Chi Minh City	VIETNAM	Silver Lion
B02 (Dimensional Mailing)
THE TEAR-OPEN-MAILING FOR "MEIN KAMPF - AGAINST RACISM"	GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER	MEIN KAMPF - AGAINST RACISM	OGILVY GERMANY Frankfurt	GERMANY	Silver Lion
B03 (Use of Ambient Media: Small Scale)
PROTECTIVE BUCKET	LA FABRIL	PERLA SOFT	GREY BRAZIL São Paulo	BRAZIL	Bronze Lion
SUGAR DETOX	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	FRANCE	Silver Lion
B04 (Use of Ambient Media: Large Scale)
UNFORGOTTEN SOLDIERS	SKY TELEVISION NEW ZEALAND	HISTORY CHANNEL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Bronze Lion
GIGA SELFIE	TOURISM AUSTRALIA	SIGHTSEEING	TBWA\HAKUHODO Tokyo	JAPAN	Bronze Lion
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA	Silver Lion
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Gold Lion
THE BABY STROLLER TEST-RIDE BY CONTOURS	CONTOURS STROLLERS	BABY STROLLERS	FCB CHICAGO	USA	Bronze Lion
CALL BRUSSELS	VISIT BRUSSELS	VISIT BRUSSELS	AIR Brussels	BELGIUM	Bronze Lion
B05 (Use of Broadcast)
LE BON	LIDL	DISCOUNT FOOD	INGO Stockholm	SWEDEN	Silver Lion
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA	Silver Lion
B06 (Use of Print or Standard Outdoor )
COMING SOON	RAISING THE ROOF	RAISING THE ROOF	LEO BURNETT TORONTO	CANADA	Bronze Lion
THE DAILY CATCH	METRO	THE DAILY CATCH	SERVICEPLAN Munich	GERMANY	Silver Lion
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND	Gold Lion
C01 (Use of Digital Platforms)
DONATION ICONS	OXFAM	DONATION ICONS	RKCR/Y&R London	UNITED KINGDOM	Bronze Lion
C02 (Use of Mobile )
SLOW DOWN GPS	IF INSURANCE	INSURANCE	FORSMAN & BODENFORS Gothenburg	SWEDEN	Silver Lion
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Silver Lion
DONATE THE BARS	ATADOS	BLACK BARS	J. WALTER THOMPSON BRAZIL São Paulo	BRAZIL	Bronze Lion
IN-A-SNAP	LOWE'S	LOWE'S	BBDO New York	USA	Bronze Lion
C03 (Use of Social Platforms)
#COMEONIN	THE SYDNEY OPERA HOUSE	THE SYDNEY OPERA HOUSE	DDB Sydney	AUSTRALIA	Bronze Lion
THE HASHTAG 500	NASCAR	MOTOR SPORTS/AUTO RACING	OGILVYONE NEW YORK	USA	Bronze Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY	Bronze Lion
MANBOOBS	MACMA	BREAST CANCER AWARENESS	DAVID Buenos Aires	ARGENTINA	Silver Lion
C04 (Response / Real-time Activity)
#COMEONIN	THE SYDNEY OPERA HOUSE	THE SYDNEY OPERA HOUSE	DDB Sydney	AUSTRALIA	Silver Lion
#WHOISTHEKING	BURGER KING FRANCE	FOOD	BUZZMAN Paris	FRANCE	Silver Lion
C05 (Co-Creation & User Generated Content )
STRAIGHT OUTTA	BEATS BY DRE.	BEATS BY DRE.	R/GA HUSTLE Los Angeles	USA	Gold Lion
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND	Silver Lion
C06 (Use of New Technology)
DONATION ICONS	OXFAM	DONATION ICONS	RKCR/Y&R London	UNITED KINGDOM	Bronze Lion
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK New York	USA	Silver Lion
D01 (Use of Data)
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM	Silver Lion
THE NEXT REMBRANDT	ING	ING	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS	Silver Lion
DONATE YOUR DATA	WAOO	FIBRE BROADBAND	UNCLE GREY Copenhagen	DENMARK	Bronze Lion
E01 (Acquisitions)
BREWTROLEUM	HEINEKEN NEW ZEALAND	DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND	Gold Lion
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Silver Lion
E02 (Retention)
THE FAIREST NIGHT OF ALL	AB INBEV	ANDES BEER	DEL CAMPO SAATCHI & SAATCHI Buenos Aires	ARGENTINA	Silver Lion
HAGGLERS	AB INBEV	ANDES BEER	DEL CAMPO SAATCHI & SAATCHI Buenos Aires	ARGENTINA	Bronze Lion
E03 (Launch / Re-launch)
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Silver Lion
RAINBOWS	DORITOS	DORITOS	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA	Bronze Lion
MA PLACE EST DANS LA SALLE	PRODISS	ENTERTAINMENT	FRED & FARID PARIS	FRANCE	Gold Lion
SUGAR DETOX	INTERMARCHÉ	INTERMARCHÉ	MARCEL Paris	FRANCE	Gold Lion
F02 (Art Direction / Design )
LIVE VINES	LOWE'S	LOWE'S	BBDO New York	USA	Bronze Lion
UNFORGOTTEN SOLDIERS	SKY TELEVISION NEW ZEALAND	HISTORY CHANNEL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver Lion
LIFE IS ELECTRIC	PANASONIC	PANASONIC	DENTSU INC Tokyo	JAPAN	Bronze Lion
F03 (Experience Design)
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK New York	USA	Silver Lion
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA	Gold Lion
THE REAL ICE COLD COCA-COLA.	COCA-COLA.	COCA-COLA	OGILVY & MATHER COLOMBIA Bogotá	COLOMBIA	Bronze Lion
THE BABY STROLLER TEST-RIDE BY CONTOURS	CONTOURS STROLLERS	BABY STROLLERS	FCB CHICAGO	USA	Silver Lion
LIFESAVER BACKPACK	LUKI	CHILDREN FRUIT SNACK	J. WALTER THOMPSON COLOMBIA Bogotá	COLOMBIA	Bronze Lion
G01 (Integrated Campaign led by Direct )
#OPTOUTSIDE	REI	REI	VENABLES BELL & PARTNERS San Francisco	USA	Gold Lion
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND	Gold Lion
G02 (Low Budget Campaign)
PAY WITH A CUPCAKE	ZAPPOS	ZAPPOS.COM	MULLENLOWE Boston	USA	Bronze Lion
CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.	PINK RIBBON GERMANY	BREAST CANCER AWARENESS	DDB GROUP GERMANY Berlin	GERMANY	Bronze Lion