All the 2015 Cannes Lions Cyber winners
The full list of winners for the brand new Cannes Lions Cyber category has been announced...
A total of 126 awards were handed out in this category.
Echoing the theme of empowering diversity that has been an undercurrent of the Festival so far, the Cyber Grand Prix went to Droga5 New York for Under Armour, "Gisele Bundchen - I Will What I Want". Jury President Jean Lin, Global Chief Executive Officer, Isobar, described it as an example of how a powerful brand narrative enabled by technology could thrive in multi-screen digital environment that is social by nature and real-time by design. "It demonstrates how well-crafted digital experiences create the uplifting impact to bring a brand closer to its people, from the point of engagement to the point of transaction. It demonstrates how real-time data enhances creativity and tells a beautiful human story to empower its audience."
.Cyber Lions Winners
| Title | Advertiser | Entrant / Agency | Prize |
|---|---|---|---|
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | Grand Prix |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | Gold Lion |
| THE OTHER SIDE | HONDA MOTOR EUROPE | WIEDEN+KENNEDY London | Gold Lion |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | Gold Lion |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | Gold Lion |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | Gold Lion |
| LOOK AT ME | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | Gold Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | Gold Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | Gold Lion |
| THE OTHER SIDE | HONDA MOTOR EUROPE | WIEDEN+KENNEDY London | Gold Lion |
| PRINT FOR HELP | HEWLETT-PACKARD BRASIL | FCB BRASIL São Paulo | Gold Lion |
| DREAM ON | ADOBE | GOODBY SILVERSTEIN & PARTNERS San Francisco | Gold Lion |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion |
| #LIKEAGIRL | PROCTER & GAMBLE | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | Gold Lion |
| UNSKIPPABLE: ELEVATOR | GEICO | THE MARTIN AGENCY Richmond | Gold Lion Campaign |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | Gold Lion Campaign |
| UNSKIPPABLE: FAMILY | GEICO | THE MARTIN AGENCY Richmond | Gold Lion Campaign |
| UNSKIPPABLE: FAMILY LONG FORM | GEICO | THE MARTIN AGENCY Richmond | Gold Lion Campaign |
| UNSKIPPABLES: HIGH FIVE | GEICO | THE MARTIN AGENCY Richmond | Gold Lion Campaign |
| CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | Gold Lion |
| HOUSE OF MAMBA | NIKE | AKQA London / AKQA Shanghai | Gold Lion |
| SAFETY TRUCK | SAMSUNG | LEO BURNETT ARGENTINA Buenos Aires | Gold Lion |
| MADE IN NY | GATORADE | TBWA\CHIAT\DAY Los Angeles | Silver Lion |
| JEFF BRIDGES SLEEPING TAPES | SQUARESPACE | WIEDEN+KENNEDY New York | Silver Lion |
| DREAM ON | ADOBE | GOODBY SILVERSTEIN & PARTNERS San Francisco | Silver Lion |
| THE MSSNG PROJECT | AUTISM SPEAKS | BBDO NEW YORK | Silver Lion |
| STREET ART PROJECT | 84.PARIS | Silver Lion | |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | Silver Lion |
| THE OTHER SIDE | HONDA | FACTORY London / WIEDEN+KENNEDY London | Silver Lion |
| CLEVER BUOY | OPTUS | M&C SAATCHI Sydney | Silver Lion |
| SAFETY TRUCK | SAMSUNG | LEO BURNETT ARGENTINA Buenos Aires | Silver Lion |
| BE MORE HUMAN ONLINE EXPERIENCE | REEBOK | VENABLES BELL & PARTNERS San Francisco | Silver Lion |
| REVIVING LEGENDS | JAPAN SPORT COUNCIL | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo | Silver Lion |
| NEWCASTLE BAND OF BRANDS | HEINKEN USA | DROGA5 New York | Silver Lion |
| THE SOFTTEST | UNILEVER | OGILVY & MATHER SINGAPORE | Silver Lion |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | Silver Lion |
| SELF-DESTRUCTING BOOK | JAMES PATTERSON | MOTHER NEW YORK | Silver Lion |
| RELOCKLOVE | ORANGE | MARCEL Paris | Silver Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | Silver Lion |
| EVERY MAN REMEMBERED | ROYAL BRITISH LEGION | RKCR/Y&R London | Silver Lion |
| WEBER BBQ CULTURES | EMEA MARKETING DIRECTOR STIG PEDERSEN | UNCLE GREY Copenhagen | Silver Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | Silver Lion |
| MUTANT FONT | AMNESTY INTERNATIONAL | AFRICA São Paulo | Silver Lion |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | GROW Norfolk | Silver Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | Silver Lion |
| LEGO: EVERYTHING IS NOT AWESOME | GREENPEACE | DON'T PANIC London | Silver Lion |
| TASTE THE TRANSLATION | ELAN | J. WALTER THOMPSON AMSTERDAM | Silver Lion |
| THE GAME BEFORE THE GAME | BEATS BY DR. DRE | R/GA LONDON London | Silver Lion |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | Silver Lion |
| WHAT LIVES INSIDE - EPISODE ONE | INTEL + DELL | PEREIRA & O'DELL San Francisco | Silver Lion Campaign |
| WHAT LIVES INSIDE - EPISODE TWO | INTEL + DELL | PEREIRA & O'DELL San Francisco | Silver Lion Campaign |
| WHAT LIVES INSIDE - EPISODE THREE | INTEL + DELL | PEREIRA & O'DELL San Francisco | Silver Lion Campaign |
| WHAT LIVES INSIDE - EPISODE FOUR | INTEL + DELL | PEREIRA & O'DELL San Francisco | Silver Lion Campaign |
| ASSASSIN'S CREED UNITY | UBISOFT | SID LEE Paris | Silver Lion |
| KEEP THE FLAME ALIVE | DIAGEO LEBANON | LEO BURNETT BEIRUT | Silver Lion |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | Silver Lion |
| INTERCEPTION | VOLVO | GREY NEW YORK | Silver Lion |
| GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | DROGA5 New York | Silver Lion |
| GROCERIES NOT GUNS | MOMS DEMAND ACTION FOR GUN SENSE IN AMERICA | GREY CANADA Toronto | Silver Lion |
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | Silver Lion |
| REDUCE SPEED DIAL | VOLKSWAGEN | COLENSO BBDO Auckland | Silver Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | Silver Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | Silver Lion |
| LOOK AT ME | WOMEN'S AID | WCRS London | Silver Lion |
| ESPN EYE TEST / BUS SHELTER | ESPN | AFRICA São Paulo | Silver Lion |
| BE MORE HUMAN | REEBOK | VENABLES BELL & PARTNERS San Francisco | Silver Lion |
| IMAGINATION MACHINE | S7 AIRLINES | WIEDEN+KENNEDY AMSTERDAM | Bronze Lion |
| STREET ART PROJECT | 84.PARIS | Bronze Lion | |
| HOUSE OF MAMBA | NIKE | AKQA London / AKQA Shanghai | Bronze Lion |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | Bronze Lion |
| WHAT LIVES INSIDE | INTEL + DELL | PEREIRA & O'DELL San Francisco | Bronze Lion |
| FENCING VISUALIZED | SPORTS BIZ CO. | DENTSU INC. Tokyo / RHIZOMATIKS Tokyo | Bronze Lion |
| SAMSUNG HOLIDAY DREAMS | SAMSUNG TELECOMMUNICATIONS AMERICA | R/GA New York | Bronze Lion |
| WEBER BBQ CULTURES | EMEA MARKETING DIRECTOR STIG PEDERSEN | UNCLE GREY Copenhagen | Bronze Lion |
| THE VOICE OF THE DROUGHT | AKATU - NGO | DDB BRASIL São Paulo | Bronze Lion |
| KEEP THE FLAME ALIVE | DIAGEO LEBANON | LEO BURNETT BEIRUT | Bronze Lion |
| ANIMAL COPYRIGHTS | WWF/LATINSTOCK | CHEIL SPAIN Madrid | Bronze Lion |
| ENDLESS ROAD | HONDA | MCGARRYBOWEN London | Bronze Lion |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | Bronze Lion Campaign |
| UNSKIPPABLE | GEICO | THE MARTIN AGENCY Richmond | Bronze Lion Campaign |
| UBER SAFE | UBER | RETHINK Toronto | Bronze Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | Bronze Lion |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | R/GA New York | Bronze Lion |
| LIFEPAINT | VOLVO UK | GREY LONDON | Bronze Lion |
| HELLO PLAY! | BNP PARIBAS | WE ARE SOCIAL Paris | Bronze Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | Bronze Lion |
| PLAY! | IBM | OGILVY NEW YORK | Bronze Lion |
| #PROJECT360 | MAMMUT SPORTS GROUP | HEYE Munich | Bronze Lion |
| WHERE GOOD DAYS START | IKEA | SMFB Oslo | Bronze Lion |
| ASSASSIN'S CREED UNITY | UBISOFT | SID LEE Paris | Bronze Lion |
| THE AD FILTER | D&AD | BETC Paris / BETC DIGITAL Paris | Bronze Lion |
| NFSCAN | NFSCAN | LODUCCA São Paulo | Bronze Lion |
| ESPN EYE TEST / WEBSITE | ESPN | AFRICA São Paulo | Bronze Lion |
| THE BANNER THAT MAKES YOU LIKE BANNERS | 3M | BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow | Bronze Lion |
| LET'S MAKE AN ANTI-AD WITH RICKY GERVAIS | OPTUS | EMOTIVE Sydney / M&C SAATCHI Sydney | Bronze Lion |
| LIVING WITH LAG | UMEÅ ENERGI / UME.NET | ANR BBDO Stockholm | Bronze Lion |
| RADIANT RETURN MASTER FILM | PZ CUSSONS | DDB GROUP MELBOURNE | Bronze Lion |
| NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg | Bronze Lion |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | DDB SPAIN Madrid | Bronze Lion |
| PROUD WHOPPER | BURGER KING | DAVID Miami | Bronze Lion |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | Bronze Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | Bronze Lion |
| NOW IT IS OUR TURN TO WALK | NORWEGIAN CHURCH AID | POL Oslo | Bronze Lion |
| ASSASSIN'S CREED UNITY | UBISOFT | SID LEE Paris | Bronze Lion |
| INSTACONCERT | TELEKOM | DDB GROUP DÜSSELDORF | Bronze Lion |
| QUESTION EVERYTHING | NEWS UK | GREY LONDON / PITCH & SYNC London | Bronze Lion Campaign |
| TIMES NEW ROMAN | NEWS UK | GREY LONDON / PITCH & SYNC London | Bronze Lion Campaign |
| BRINGING THE WORLD TO BRITAIN | NEWS UK | GREY LONDON / PITCH & SYNC London | Bronze Lion Campaign |
| THE FIFA FILES | NEWS UK | GREY LONDON / PITCH & SYNC London | Bronze Lion Campaign |
| ART OF SATIRE | NEWS UK | GREY LONDON / PITCH & SYNC London | Bronze Lion Campaign |
| WI FI DOGS | DEUTSCHE TELEKOM | DDB GROUP GERMANY Berlin | Bronze Lion |
| HELLO PLAY! | BNP PARIBAS | WE ARE SOCIAL Paris | Bronze Lion |
| TACO BELL BLACKOUT | TACO BELL | DIGITASLBi San Francisco | Bronze Lion |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | GROW Norfolk | Bronze Lion |
| #HAPPYTOHELP | KLM ROYAL DUTCH AIRLINES | DDB & TRIBAL WORLDWIDE AMSTERDAM | Bronze Lion |
| NEWCASTLE BAND OF BRANDS | HEINKEN USA | DROGA5 New York | Bronze Lion |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | GROW Norfolk | Bronze Lion |
| WHAT LIVES INSIDE | INTEL + DELL | PEREIRA & O'DELL San Francisco | Bronze Lion |
| HORSE WITH HARDEN | FOOT LOCKER | BBDO NEW YORK | Bronze Lion |
| 805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FORSMAN & BODENFORS Gothenburg | Bronze Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | Bronze Lion |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | Bronze Lion |
| SPECIAL OLYMPICS - KEVIN DE BRUYNE | SPECIAL OLYMPICS BELGIUM | LDV UNITED Antwerp | Bronze Lion |
| THE BERLIN WALL OF SOUND | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | Bronze Lion |
| ADOPTABLE TRENDS | DPA | DIESTE Dallas | Bronze Lion |
| #HAPPYTOHELP | KLM ROYAL DUTCH AIRLINES | DDB & TRIBAL WORLDWIDE AMSTERDAM | Bronze Lion |
| MUTANT FONT | AMNESTY INTERNATIONAL | AFRICA São Paulo | Bronze Lion |
| HOPE.LY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK | Bronze Lion |
| IMAGINATION MACHINE | S7 AIRLINES | WIEDEN+KENNEDY AMSTERDAM | Bronze Lion |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA'S SPECIAL NEEDS SCHOOLS | HAKUHODO KETTLE Tokyo | Bronze Lion |
| REVIVING LEGENDS | JAPAN SPORT COUNCIL | DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo | Bronze Lion |
| LOVE HAS NO LABELS | ADCOUNCIL | R/GA New York | Bronze Lion |
| LOOKING FOR YOU | BATTERSEA DOGS HOME | OGILVYONE LONDON | Bronze Lion |
| NIKE RISE | NIKE | AKQA London / AKQA Shanghai | Bronze Lion |
| #THEREWILLBEHATERS | ADIDAS | IRIS WORLDWIDE London | Bronze Lion |
| IS THIS THE NEXT? | SAMSUNG | DDB STOCKHOLM | Bronze Lion |
| ASSASSIN'S CREED UNITY | UBISOFT | SID LEE Paris | Bronze Lion |
| NEWCASTLE BAND OF BRANDS | HEINKEN USA | DROGA5 New York | Bronze Lion |
Click here to view the full shortlist for this category.
