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AdVantage mag's final issue goes to print

AdVantage magazine announced this morning that the publication's final issue will be going to print today, Tuesday, 2 July 2013. In circulation for the last 20 years, the magazine's readership covered decision makers in the media, marketing and advertising sector.
"It is with deep regret that we announce that AdVantage Magazine will be closing. The July issue will be the last the industry will see of this iconic publication. The AdVantage team would like to thank the industry, our readers and advertisers for their loyal support over the last 20 years," says a release issued by the publication.

"I am deeply saddened to hear that AdVantage magazine will be closing. For so many years the ad industry's bible. It will be missed," said Chris Moerdyk, columnist and executive chairman of Bizcommunity on Twitter.

The announcement was met with sadness and disappointment on Twitter:

About Sindy Peters

Sindy Peters (@sindylp) is managing editor at She can be reached at .
Simone Puterman
My heart sank when I heard the news yesterday. It truly is the end of an era for B2B print publishing in South Africa. Thanks for flying the flag high for 20 years!
Posted on 3 Jul 2013 13:39
Pleiades Alberts
The only other magazine I read besides Entrepreneur Magazine. Very sad news. What are we going to read in the office now?
Posted on 3 Jul 2013 14:39
Chirene Campbell
When I heard the news, it felt like a loved one had passed away! AdVantage was the go-to publication in adland for anyone and everyone who wanted to be noticed, it will be missed. RIP.
Posted on 3 Jul 2013 16:25