Have any South Africans started wondering yet whether 2010 might be about a bit more than just soccer? That it might just be an event that could put this country firmly in the centre of the global spotlight for four years starting just after the 2006 World Cup finishes in Germany to the culmination of the final of the next one in 2010.
With 350 000 visitors to this country for the finals and about 45 billion TV viewers, surely it would be churlish of any South African not to make the most of all this attention that is going to be focussed on us?
But, there are some interesting questions that need to be asked. Firstly will 2010 really benefit all South Africans? And if most will benefit, who are the people who are going to mess it up for us?
Restaurant rip-offs
Will it be ACSA with their still pathetic service at our airports? Will it be our Immigration Department and their passport control people who tend to do the oddest things at the oddest times, like kick really well known people out of the country just because they don't have the required number of pages in their passports?
Will it be our hotel and restaurant owners who will see 2010 as a cash cow and jack up their prices to ridiculous levels rather than provide a service at a fair price in order to entice more visitors back in years to come?
Will it be SAA continuing with their dog-in-the-manger attitude of blocking charter flights and competitor airlines from laying on extra flights?
Will it be our politicians making suicidal statements about everything from HIV/Aids to how well Mugabe is running Zimbabwe?
Selfish criminals
Will it be our crime industry who in their usual selfish way, will just see 2010 as an opportunity to ply their trade among foreign tourists instead of us locals? Or will it be our media, who will look for every little hiccough and sensationalise it? Can or should our media be making an exception here? Is it possible to keep being a watchdog while at the same time being very selective about biting absolutely anyone who strays off the straight and narrow?
The big question of course is... should all South Africans be getting together and deciding to make this 2010 thing really work or should we just treat it as just any old event and bitch, moan and nitpick?
But, if we will all benefit by pulling together and making the most of what a lot of people are calling this once in a lifetime opportunity, how on earth are we going to get this message across?
Which is best? To go the Sydney Olympics route where Australians all got together and throughout the organisation phase kept insisting that everything was absolutely hunky dory? Or do we go the Athens Olympics route and all pull in different directions and whinge and moan to make everything look like it is chaos and never going to be ready on time and when the crunch comes only to find out it was well organised anyway?
Chris Moerdyk was head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies, ending up as resident director of Lindsay Smithers-FCB in KwaZulu-Natal. Chris was recently listed in a Markinor survey as one of South Africa's top 10 marketing thought leaders. Apart from currently being a corporate marketing analyst, advisor and media commentator, he is non-executive chairman of Bizcommunity. Email Chris on and follow him on Twitter at @chrismoerdyk.
There is a lot to sort out ... and then some more-
Just about all the topics (that can harm the game here) have already been touched on. Govenment (Zuma) being corrupt, and then the rape case as well to add to that. Good example!
People from outside do not see the country as a stand alone entity - the region is what they see. And Zimbabwe (and mad Bob) is part of that. Comments of how well he is doing and other African countries lauding his actions????? (with evidence to the contrary) is just not going to promote it all.
Then what about the (much spoken of Gautrain) Will it be ready? Doubt it! What is PLan B? Has anyone thought of a Plan B? And then we have the people, will they pull together or will everyone want to be paid and more.
No pride has been instilled in people - given that WE as South Africans wil host it. It has been a political matter to date with problems....
Ultimately, the country will benefit. Money will be spent here. A lot of it in the tourism industry. This money - in time - finds its way to other industries. Posted on 14 Dec 2005 09:03
Unfortunately just about everywhere you look on the African continent it is the same. Can South Africa prove the exception to the rule? We all vehemently hope so, but we desperately need something to believe in. As Chris points out, the crime gets worse, transport worsens, infrastructure is falling behind and there appears to be no evidence of a real effort to making any headway to solving the issues in preparation for 2010.
During 2004 I worked in Qatar, hosts of the 2006 Asian Games. Everywhere you looked, there was palpable evident of planning, preparation and effort going into making the Games work smoothly. The sky line was festooned with cranes and construction, roads were being widened, police being trained. The Qataris want to make a big impression. What kind of an impression are we planning?
I hope to goodness we are not going to impose squatter camps and slums on our visitors the way our brilliant Cape Tourism authorities have recently tried to do with a group of German Tour operators - with awful results (in case you don't know - they we held up and robbed in Kyaletsha and several Germans were so traumatised that they left that night. This after not being able to land at Cape Town Airport because the run way was damaged). This very morning on radio, some brain of South Africa had a light bulb moment and has declared that Mitchells Plain is the next big tourist thing in the Cape. Calll me crazy, but when on holiday - don't you all (like me) want to see the good stuff? The beauty, the beaches, the wine lands etc.
I worry about the people in charge. The clearly haven't got a grip on things. We still have no clear communication on which stadiums are to used, how transport will be resolved, will the Gautrain be on time, will I get a back hander, who is in line to score.
Come on, get it together. I don't want to be a part of an embarassing situation in South Africa. I have no doubt that FIFA will be checking and ensuring that all is well, but I don't get the feeling that it is in good hands. Show me the plan. Posted on 14 Dec 2005 09:41
It is sad to see the attitudes towards making the 2010 a success is so negative.What most of us are worried about is who is going to benefit and what am I as an individual going to get out of the soccer world cup?We as a country need to come together once again to make it work like we did with Rugby&Cricket.I know there are concerns with the governance in the soccer fraternity but so are there with rugby and other sport in our country.We will not only represent S.A. but the whole African continent.Lets not be selfish when awarding contracts and marginalize previuosly advantaged members in our society at the expense of through professionalism.The whole continent are counting on us to put our differences aside to make it a success.We are the last hope for Africa not to be presented as a continent of beggers but rather as a continent that can hold there own if given the chance.Only if we as a Diverse Nation can unite again, I don't see us having any problems.Sports played a major role in shaping us in a society that is tolerant,pationate,forgiving and understanding towards one another and I hope this image are projected when the big day dawns.Lets forget about the figures but lets focus on how we are going to contribute to the future of our country and more importantly our continent. Posted on 25 Dec 2005 01:47
I bet you are a chiefs supporter! Always throwing your toys out of the cot when you don't get your own way! How can we host 2010 when you act the way you do! Posted on 14 Dec 2005 15:17
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