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Fingertips take centre stage in News24's new TV ad

Earlier this month News24, South Africa's premium online news platform, launched their latest television commercial. Entitled 'News at your fingertips', the advert uses a simple but clever combination of fingertips and miniature props and sets.
"We really wanted to push the boundaries with this commercial," says Nadia Boucher Coombe, Marketing Manager, 24.com. "We wanted our audience to see News24 as more than just a news platform that pushes out over 200 articles a day. Our brand and staff have so much personality - we really wanted to showcase this in the ad. And the use of fingers as the key characters allowed us to clearly represent that News24, with all its platforms, really is 'news at your fingertips'. "

The advert is a spoof of a television newsroom, using wigged up fingertips to show "Riaan" at the news desk, "Andile" at the financial desk and "Naas" at the sports desk. The three elements represent News24, Fin24 and Sport24 respectively.

The commercial was produced by Shoestring Productions. The agency was Bletchley Park and Deliverance did the post production.

The advert launched on DStv on the 1 January. View the Behind the Scenes video here: http://www.youtube.com/watch?v=3gaW0CYftso



    
 

24.com's press office

24.com
24.com is a leading African network of popular digital publishing brands and online services across internet, mobile, applications, e-commerce and interactive TV. Centered on News24, 24.com is dedicated to creating and sustaining uniquely African online and mobile communities. As South Africa's largest digital publishing house, the network welcomes over 6 million local Unique Browsers monthly
Richard Gee
Haven't seen the advert yet, but am i the only person whose iPad link 'crashes' every time I try to open their linked articles and I cant open half their travel features?
Posted on 15 Jan 2013 14:54
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