Clickthinking launches new OIL website

Previously OIL's online presence was limited to a page on the website of Lowe Bull, the advertising agency which owns the strategic brand and research consultancy. OIL commissioned a new website from Clickthinking to establish itself as a separate entity with an independent brand image.

OIL is different from other marketing agencies in that its strategic solutions are developed through a combination of creative inspiration and research insights. Professional graphic illustrators were called onboard to create the visually striking and somewhat quirky website interface.

Clickthinking's challenge in creating the new site was to embody OIL's unique approach to brand strategy in a way that appeals to the corporate mentality of potential clients as well as the creative industry.

Velma Botha of Oil Insight confirmed the client's satisfaction with the final outcome: "I have been delighted by the end product, which is a creative yet easily navigable site that reflects what OIL is about. Clickthinking really helped us in crystalising what we wanted from our website and how to make that as user friendly and interesting as possible to our target audience."

Read about Clickthinking at www.clickthinking.com and visit the new OIL site at www.oilinsight.co.za.