“60% of our course bookings for August 2008 came from Amanda Patterson's Writer's Group on Facebook,” says Nicci Stewart, The Write Co Course Director.
Amanda Patterson
How has the internet changed marketing? How are social networks influencing consumer decisions? How do you keep an instant gratification society interested in your brand?
The Write Co has identified that you need to set your company, your brand and your product apart. You can do this by evaluating PR models to see if they are outdated. “Companies need to think out of the box. You have to explore the world of mobile and guerrilla marketing,” says Amanda Patterson, CEO, The Write Co. “Don't think that your company doesn't need a PR Plan. It simply needs to be adjusted for the reality of an interconnected world.”
The Write Co believes that Public Relations:
Promotes understanding between a business and its stakeholders.
Build trust and confidence with opinion formers and encourage changes in behaviour, attitudes and perceptions.
Plays a role in increasing awareness of a product, service or brand and mobilising opinion.
“The most successful companies embrace PR and put it at the heart of their business,” says Patterson.
Powerful PR Planning offers you a step-by-step guide to developing and rolling out an effective PR campaign. It defines the situation and the target market to identify and promote key messages.
The Write Co has identified practical elements that include:
Setting your business and PR goals
Identifying and segmenting your target market
Defining appropriate activities for specific goals
Establishing a budget
Writing a positioning statement and paragraph
Developing a media plan
Writing tight, targeted press releases
Identifying your media and delivering your message in their language
Setting media objectives and maximising positive media coverage
Running special events
Understanding and applying maintenance PR
Writing internal communications, company publications and direct mail
The next About Face workshop will be held on the 23rd October 2008 in Johannesburg. Contact Anthony on 011 706 4021 for more information or mail info@thewriteco.co.za.
There's no perfect time to write. There's only now. ~ Barbara Kingsolver
Visit our PRESS OFFICE: The Write Co is a dynamic, growing business that promotes writing.
The company excels in teaching delegates how to write for the print media, how to become the best editors they can be, how to master the craft of public relations writing and how to communicate with the media. The company launched The Media Savvy Suite, The Total Secretary Suite, The Say What you Mean Suite & Legal Writing Suite, in May 2007.- more....
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