Issued by: iLogic


“Each element in the site was recreated in 3D and a lot of work was done to deliver on the brief and to create a living space for Ronald,” says Yoav Tchelet - Director.

Leveraging off the Ronald Sassoon Jeans brand and the presence of Ronald in all past marketing that was done in the 80's, the same theme was carried through to the website and to elements within the site that gives users the perception that Ronald is in fact in the apartment.

“It's all about interacting with the brand, while keeping the user entertained,” says Tchelet.

Ronald Sassoon was the first designer brand in South Africa and almost 40 years later, Ronald Sassoon is still famous for the ability to make woman look incredible in a pair of jeans. This designer denim brand is not about age; it's about lifestyle - all style-conscious woman regardless of age can wear Ronald Sassoon. For Ronald Sassoon's 2008 revival the brand proudly presents a Woman's wear collection underpinned by premium denim true to its history of flattering fits and speciality design, with that contemporary spin that Ronald is still famous for!

“Ronald Sassoon has always been ahead of its time. This extends beyond product, design and now deep into cyberspace. The site pays homage to everything that is important to the brand: history, attention to detail and clever design in a user-friendly, compelling environment. The site aims to compliment the collection by offering a holistic brand extension that will entice the customer to get closer to Ronald by buying his collection!” says Andy Milner - of Ronald Sassoon.

To find out more and to get to know Ronald browse to http://www.ronaldsassoon.com.

Visit our PRESS OFFICE: iLogic is a leading Interactive Agency with offices in South Africa & Israel. iLogic has been at the forefront of Internet Marketing for over 8 years.- more....

[24 Jul 2008 18:21]

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