Marketing & Media News South Africa

Waspa updates code of conduct

The Wireless Application Service Provider of South Africa (Waspa), has updated its code of conduct to be in line with Icasa regulations on premium services.
Waspa updates code of conduct
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The over 400 Waspa members have ratified an update to the code of conduct that specifically aligns the Waspa code with the Icasa regulations on code of conduct for premium rated services. All changes relate to this alignment and are immediately applicable.

Version 15.0 of the Waspa code of conduct was adopted by the Industry Representative Body's Management Committee (Mancom) following the recent Waspa annual general meeting held in June. The country's over 35 million mobile users regularly interact with Waspa members’ premium-rated content and applications, necessitating this latest code update.

A PDF version of the code showing the changes from version 14.7 is available for download via the code archive page. A copy of the revised code can be found here.

About the code

The Waspa code of conduct has been revised eleven times since May 2014 to reflect new challenges within the wireless application service provider (Wasp) industry that provides South Africa's cellular users with mobile content and applications. "Waspa's world-leading code of conduct sets the standard for responsible self-regulation and is annually fine-tuned to better protect the mobile consumer," says general manager, James McNab.

The organisation first introduced a code of conduct to regulate the then emerging mobile content and applications industry in 2004. From a loose collection of like-minded firms wanting to offer increased choice to the mobile consumer, the sector is today an important contributor to South Africa's vibrant cellular industry.

The code contains provisions relating to how mobile content and services may be advertised, for example, and these are vigorously enforced. According to the organisation, the code is aligned with the Electronic Communications and Transactions Act (ECTA), the Consumer Protection Act (CPA) and the Protection of Personal Information Act (POPI). This means that members who align their activities with the Waspa code are in full compliance with the applicable legislation, and now also with regulations drafted by the telecoms sector regulator.

A non-profit organisation, Waspa was founded on 26 August 2004 in South Africa with the full support of the three SA network operators: Cell C, MTN and Vodacom. Fostering consumer confidence in the Wasp industry through responsible self-regulation is a key focus of the Association.

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