The aim of the award is to recognise an agency’s credentials set – written credentials document as well as ‘Talking Heads’ agency show reel - within the various agency discipline types, e.g. creative, digital, PR, media and design in South Africa.
According to Johanna McDowell, the CEO of IAS, “This award will not be judged by agency peer groups or journalists. The panel of judges will be made up of marketers, members of marketing industry bodies and intermediaries both locally and internationally.
“We are excited that the IAS is part of the new category in the Assegai awards. We are encouraging agencies to enter this award, as it will give them an opportunity to showcase their agency to a large number of leading marketers on the judging panel.”
David Dickens, CEO of the DMASA, adds, “It was a natural fit that we should include a Credential Award into our categories of awards for agencies in the Assegai programme. We are very pleased that the IAS is partnering with us in this important addition to our awards categories.”
Closing date for entries is 9 September. For more information, click here.
