The account, @barloworldtransport, will publish images of our beautiful country and beyond its borders, as seen through the eyes of their long haul drivers.
Rosa McLaren, marketing manager of Barloworld Transport, said the idea behind this initiative was, “to tell a story, through visuals as well as words” from the perspective of the people who spend much of their lives traveling the roads of South Africa.
“They have a unique view of our country. We want this to be inspirational and conversational, to let the viewers feel and understand the beauty of the country that our drivers get to see every day. We hope to touch our followers in some way and inspire them to travel, explore and experience our country.”
Barloworld Transport has teamed up with Hello Square to create an account aimed at looking at transport in a different way. Wayne Manning, CEO of Hello Square, said, “We see trucks on the road every day, but most of us forget about the drivers who keep the wheels turning. The people who spend their days feasting on the beauty of South Africa's roads and endless horizons. For this campaign, we wanted to visually showcase our country through the eyes of the drivers and what better platform to achieve this than Instagram. We are very excited to share their year long story so that we can celebrate the Barloworld drivers and the rich beauty of South Africa.”
The Barloworld Transport Instagram account will highlight what their drivers see on the road and capture what mostly goes unnoticed and unseen. But it also aims to put faces to what can sometimes be forgotten by other road users: the human beings behind the wheels of those massive trucks and tankers on the road.
