As in previous years, Stephen Haw, editor of The Times, selects the most effective entry for publication in the newspaper the following day. At least one print ad will be selected each weekday, providing free brand exposure to the value of R86,424 – the cost of a full-page advertisement in the national circulation title.
“With some fast, witty and often humorous interpretations, print ads can leave lasting imprints in the minds of readers. I’m excited to see how ad agencies and their clients use some of the turbulent and politically-charged news that is dominating at the moment – or whether they choose to play safe,” says Haw.
At the end of the four week campaign, The Times Creative Challenge overall winner will be awarded R10,000 worth of shopping vouchers for the team that created the ad. In addition, every entry that gets published in The Times and on TimesLIVE will be eligible for a complimentary entry into the Print Advertising category of the 2016 Loerie Awards.
The winner of this Loerie category also gets awarded a print campaign worth R160,000 from Times Media. In 2015, Jupiter Drawing Room Cape Town won and was awarded the brief to create the activations for the launch of The Times Creative Challenge 2016 to advertising agencies.
Trevor Ormerod, GM group sales and marketing at Times Media says the campaign is anticipated by ad agencies across the country, “It gives all agencies an equal opportunity to showcase their talents in keeping their clients relevant. It’s also great for smaller brands to get national exposure to a focused consumer audience.”
For more information, go to www.timescreativeads2016.co.za.
