Last year Pereira was awarded an Emmy for Intel + Toshiba's social film "The Beauty Inside," and also took home an unprecedented three Grands Prix at Cannes for Film, Cyber and Branded Content.

A seasoned entrepreneur, Pereira has held executive roles both at start up agencies such as AgênciaClick, which Pereira also founded, and established international agencies such as AKQA.

"I'm particularly excited about seeing the work that comes from the students at Vega School of Brand Leadership, Stellenbosch Design Academy, AAA School of Advertising, etc. because they are a true inspiration to the creative future of Africa," says Pereira.

The Loeries extended deadline is 13 June. All entry information, guidelines and preparation instructions are available at loeries.com.