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    Kirusa, MTN introduce Celeb Connect, Sports Connect

    Celeb Connect and Sports Connect from Kirusa in partnership with MTN Rwanda, will enable fans to connect with their favorite celebs and to get updates about their favourite soccer clubs and teams respectively.
    Kirusa, MTN introduce Celeb Connect, Sports Connect

    Using Celeb Connect, celebrities share their thoughts and emotions in their own voice with their fans. Participating stars can call a number, or use smartphones to leave messages. These messages are then delivered immediately to fans, which creates a "voice Twitter" experience.

    MTN subscribers can see messages, call, and listen to what's happening over the phone, or on the web at vobolo.com, and can share with their friends on Facebook and Twitter, creating an engaging social media experience. Further, the fans get an opportunity to speak and engage with the celebrities in multiple ways online and offline.

    Sports Connect service will enable MTN Rwanda subscribers to receive daily soccer updates such as team news, pre and post-match analysis and quotes of team managers as well as players. The bulletins are available in English and French languages.

    Participating stars

    These services are available across Rwanda, to all MTN Rwanda subscribers, and on both smartphones and feature phones. Movie actors and actresses, singers, song writers, and models notch up the glamour quotient of the Celeb Connect service in Rwanda. Participating stars include Lil G (Hip-Hop star), Tijarat (Radio & TV Presenter), and Jay Polly (Rapper). The Sport Connect service, offered in partnership with goal.com, includes frequent updates about various European clubs, such as Barcelona, Manchester United, and Chelsea, and about various African national teams in Brazil.

    Kirusa, MTN introduce Celeb Connect, Sports Connect

    Speaking on the launch, Yvonne Manzi Makolo, CMO of MTN Rwanda, said, "We are delighted to launch these compelling services from Kirusa. It is exciting to directly connect with one's favorite celebrity every day from the comfort of one's mobile phone. Our subscribers will also be thrilled to get regular updates about their favourite football teams just as the World Cup fever is gripping the country".

    Elated, Jay Polly, Hip-Hop Star, expressed his views on the launch, "Celeb Connect is a unique way for us to connect with our fans. We can now interact with our fans amicably without media intrusion and third party involvement. Authenticity is also maintained with Celeb Connect. We do not need to fret about fake accounts now".

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