Airtel Easy Recharge, launched as Wazobia Recharge in Nigeria, is a denomination-less recharge system which allows customers to recharge their phones and those of their friends and family members with any value from N50 without having to use the scratch cards. The system will additionally help Airtel to deepen the availability (distribution structure) of airtime to its retailers, vendors and non-fixed vendors.
Speaking at the launch of the new recharge system in Lagos on Monday, 24 January 2011, Airtel Nigeria CEO, Rajan Swaroop explained the Wazobia campaign: "Nigerians popularly referred to N50 as 'Wazobia' and the word also represented togetherness for the whole country. Airtel sees this as an original Nigerian term that captures the spirit of the people and we want to identify with such locally relevant opportunities."
