The ten best shortlisted designs will be showcased at this year's SA Fashion Week event from 3-5 October at Crowne Plaza Johannesburg - The Rosebank.
"The group understands the importance of a good night's sleep and this competition complements the brand's Sleep Advantage programme, which aims to consistently provide guests with a relaxing and restful night's sleep. Our guests already dress for success in their daily lives, so this competition is a great way to help show how they can dress for sleep success too," says Melissa Todd, sales and marketing director at the hotel.
The judging panel includes:
Entries will be judged based on four main elements: design, comfort, creativity and consistency with the hotel's brand. Contestants will need to submit the original professional sketch of their design and mood board, accompanied by a description justifying why the design is not only stylish, but also champions success for the business traveller by ensuring a good night's sleep.
"We are excited about this unique project which will bring a new and interesting element to SA Fashion Week. We will be looking for designs that balance form and function, and those which are stylish, yet at the same time enable a comfortable night's sleep," says Lucilla Booyzen, director of South African Fashion Week.
The overall winner will receive a cash prize of R10,000 and have his or her design displayed at the hotel following SA Fashion Week in October. The other nine finalists will also receive prizes.
